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‘Twitter’


 

This week, Golley Engage looks at content aggregation and syndication, and how businesses should approach different platforms in a time and cost effective manner.

According to a recent report, online spend in the UK has grown consistently throughout 2011, search budgets are up 19%, mobile activity has more than doubled year on year and social media spend is on the up. With an increasing focus on delivering results through social media activity, brands need an...

 

It’s important that one thing remains at the centre of any digital marketing strategy - the consumer."

Happy New Year! As we look forward to 2012 and all that it has in store, it’s important that one thing remains at the centre of any digital marketing strategy - the consumer. In the spirit of starting as we mean to go on, this week Golley Engage explores the way your customers consume digital medi...

 

Recent research by social media monitoring service Reppler has found that 91% of employers use social media channels such as Twitter, Facebook and LinkedIn to screen job applicants – with 69% rejecting a candidate based on something they saw.

Recent research by social media monitoring service Reppler has found that 91% of employers use social media channels such as Twitter, Facebook and LinkedIn to screen job applicants – with 69% rejecting a candidate based on something they saw. Clearly the benefits of being able to screen applicants...

 

Golley Engage explores just how important it is to respond to customers via social media, and how you can enable this process within your business.

More and more consumers are turning to Twitter to complain about poor customer service, particular when they feel let down by existing channels. However, few companies have the infrastructure in place to manage queries directed via social networking sites. So how do you manage your online reputation...

 

Twitter’s Promoted Tweets have been on the cards for quite some time now, but last week Sky became the first brand to use the advertising platform in the UK. Previously, only users in the U.S. were able to see Promoted Tweets, Promoted Trends and Promoted Accounts.

Twitter’s Promoted Tweets have been on the cards for quite some time now, but last week Sky became the first brand to use the advertising platform in the UK. Previously, only users in the U.S. were able to see Promoted Tweets, Promoted Trends and Promoted Accounts. Now Brands will be able to use T...

 

Facebook and Twitter have gone nuclear, with  a combined total of over 850 million active users worldwide, most brands are now looking to promote their wares directly to consumers through these leading social media platforms. But with new social media channels launching everyday, there is a great deal of competition for consumers’ attention and choice for [...]

Facebook and Twitter have gone nuclear, with  a combined total of over 850 million active users worldwide, most brands are now looking to promote their wares directly to consumers through these leading social media platforms. But with new social media channels launching everyday, there is a grea...

 

Twitter is changing the way we watch television. We no longer sit around the television as a family engrossed in our favourite television programmes – instead we watch telly on our terms; choosing to view programmes at a time convenient to us, across laptops, tablets and mobile phones, and all in High Definition. In the [...]

Twitter is changing the way we watch television. We no longer sit around the television as a family engrossed in our favourite television programmes - instead we watch telly on our terms; choosing to view programmes at a time convenient to us, across laptops, tablets and mobile phones, and all in Hi...

 

Too many companies and brands are simply ticking the box when it comes to social media and potentially wasting their time and money according to Tim Gearey, managing director of Golley Slater.

It is not enough to just start a Facebook page, Twitter account or YouTube channel, these platforms are not successful unless time is spent building the content and strategy for engaging with consumers. Many companies and brands have just dived head first into social media without considering the ne...

 

On the second morning of my Easter break I got up at 6:30. On Easter Sunday morning I was up at 3:30. this is not usual behaviour for me. On the Saturday morning I was asked to do an interview with BBC Wales Good Morning Wales about the 4am Project. My fellow interviewee was Karen Strunks, professional photographer, [...]

On the second morning of my Easter break I got up at 6:30. On Easter Sunday morning I was up at 3:30. this is not usual behaviour for me. On the Saturday morning I was asked to do an interview with BBC Wales Good Morning Wales about the 4am Project. My fellow interviewee was Karen Strunks, prof...

 

I doubt you need this blog to tell you that social media is on the rise. If statistics are to be believed many of you are regulars on Facebook and Twitter. However, social media is not just about catching up with old school friends or watching funny videos. Simply put, it’s about people having conversations online which are powered by blogs, social networking sites, forums, message boards and content sharing sites.

The art of conversation is not new and neither is exchanging information with others.  Companies have been actively involved in word of mouth marketing for years through PR.  However, the increase in the use of social media allows consumers today to have much more choice about how they interact wi...

 

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