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‘technology’
This week Golley Engage looks at the social app that’s made millions Draw Something for the first time since primary school
The app that’s made Pictionary addicts of a new generation of mobile users became even more social this week. Draw Something had notched up 50 million downloads by the beginning of April and, according to a Guardian blog last week, has around 34 million active users. If you’re unfamiliar w...
This week Golley Engage looks at why Facebook is parting with $1bn for photo app Instagram
Technology headlines are abuzz with the news that Facebook is to acquire photography app Instagram for an eye-watering $1bn. Yes, billion. If you’re new to Instagram, it’s a smartphone camera app which has tapped into the trend for lomo-style analogue photography by enabling users to apply a...
And so this is Christmas… and what a difference a year can make to the digital landscape."
And so this is Christmas… and what a difference a year can make to the digital landscape. Google launched an assault on social networking with the birth of Google+, Amazon surpassed all expectations with the Kindle Fire, and this year also witnessed the sad passing of one of our generation’s tec...
As Amazon reports that Kindle sales figures have quadrupled in a year littered with rival e-reader launches, it’s fair to say that the e-reader phenomenon has taken the world by storm.
As Amazon reports that Kindle sales figures have quadrupled in a year littered with rival e-reader launches, it’s fair to say that the e-reader phenomenon has taken the world by storm. But does that mean that the age of the paperback is over? Or is there space for both e-books and printed books on...
Internet TV boxes are the techno-geeks haven - dedicated set-top boxes which can connect to existing televisions, allowing web addicts to stream content from the comfort of their own sofa. Small brands with catchy names like ‘Boxee Box’ and ‘Zaap TV’ have already gone to market over the last 12 months. But with the launch of Google’s proprietary technology – “Google TV” could the technology go mass-market when the search engine launches it next year?
One way of gauging reaction could be to look to the U.S, where Google TV launched last year. Sales have been muted - According to an article by Search Engine Journal sales of Google TV in the first quarter of 2011 only amounted to 28% of its overall target. The reason for this is partly technologica...
Sitting somewhere between Bluetooth and contactless payment technology, Near Field Communication (NFC) technology allows you to transfer data from two tagged devices simply by touching them together, and unlike Bluetooth it works at a range of just 1.5 inches and is therefore more secure.
Smartphone technology has made this sort of data transfer possible since 2004, that said, NFC is still in its infancy and marketeers have not yet identified the significant opportunities the technology affords brands who are active in the digital space. With all the major phone operators set to laun...
The world has now seen the unveiling of probably one of the most over hyped (and overpriced!) pieces of technology in the world.
Apples iPad (bad choice of name Steve – have you no women in your Marketing Department?) has been hyped as the next best thing since sliced bread – the greatest technological advancement since James Watt wondered whether he could turn pressurized steam into mechanical energy – the second comin...
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