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‘Social Media’
I went to an interesting conference last week on Social Media in London. With some good quality speakers lined up from the likes of Microsoft, HP, moneysupermarket.com and Diageo, I expected to come away with all the answers. Unfortunately I didn’t!
What I did take out of the conference though is that pretty much everyone in all different industries and sectors are grappling to find the right approach for their company/brand when it comes to social media and that there is no one-size-fits all strategy. What works for Microsoft and HP doesn’t ...
Social Media is definitely a big deal, twitter is growing at a staggering 1382% in the UK According to Neilsen, Facebook is not far behind. This incredible growth is forcing clients to re-evaluate their entire communications mix.
Brands are exploring new ways to position themselves as conversational and adapt to this growth as well as exploiting the emergence of newer platforms such as in game advertising, product placement and mobile. Mobile is also growing exponentially with the increasing use of smartphones. Smartphones ...
I doubt you need this blog to tell you that social media is on the rise. If statistics are to be believed many of you are regulars on Facebook and Twitter. However, social media is not just about catching up with old school friends or watching funny videos. Simply put, it’s about people having conversations online which are powered by blogs, social networking sites, forums, message boards and content sharing sites.
The art of conversation is not new and neither is exchanging information with others. Companies have been actively involved in word of mouth marketing for years through PR. However, the increase in the use of social media allows consumers today to have much more choice about how they interact wi...
You only have to open a newspaper, turn on the TV or radio and you can bet that they’ll be a something about Twitter, Facebook or blogging. Some people get it, some struggle to see their value and some people point blank refuse to acknowledge their existence. But one thing is very certain – online is here to stay and as a communication channel, will only continue to grow.
For many companies and brands, they are standing at communications crossroads not quite knowing which way to turn? One route is a familiar and safe journey: Traditional media channels such as regional newspapers, trade journals and TV/radio. It’s safe, tried and tested and they know what to ex...
Twitter, valued at $1billion, has launched it's first foray into the wine business. Fledgling wine is the wine label and Twitter has joined forces with Crushpad, a custom winemaking service in San Francisco, to produce the wine.
A portion of the proceeds will go to Room to Read, a non-profit organision supporting reading programs and libraries in Asia and Africa. Twitter co-founders Biz Stone and Evan Williams wrote on the Fledgling blog, “The Fledgling Initiative embodies two things that are at the core of Twitter’s...
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