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Posts Tagged
‘Smartphone’
This week Golley Engage looks at the social app that’s made millions Draw Something for the first time since primary school
The app that’s made Pictionary addicts of a new generation of mobile users became even more social this week. Draw Something had notched up 50 million downloads by the beginning of April and, according to a Guardian blog last week, has around 34 million active users. If you’re unfamiliar w...
This week Golley Engage looks at why Facebook is parting with $1bn for photo app Instagram
Technology headlines are abuzz with the news that Facebook is to acquire photography app Instagram for an eye-watering $1bn. Yes, billion. If you’re new to Instagram, it’s a smartphone camera app which has tapped into the trend for lomo-style analogue photography by enabling users to apply a...
With Facebook rumoured to be launching mobile ads in the coming weeks, Golley Engage looks at one of the most hotly contested forms of digital advertising
The mobile marketing industry has been growing fast in recent years, analysts at Informa Media & Telecoms estimated market growth of 51 per cent in 2011, equating to an impressive $5.3bn. With Facebook rumoured to be launching mobile ads in the coming weeks, Golley Engage looks at one of the mos...
Golley Engage looks at the so-called “app economy”, and how you can make your budgets work harder.
Facebook estimates that its activities benefit the UK economy by more than £2bn a year, almost £500m of which it puts down to the creation of an entire business infrastructure that has emerged as a result developments to the world's most popular social networking site. Golley Engage looks at the ...
It’s important that one thing remains at the centre of any digital marketing strategy - the consumer."
Happy New Year! As we look forward to 2012 and all that it has in store, it’s important that one thing remains at the centre of any digital marketing strategy - the consumer. In the spirit of starting as we mean to go on, this week Golley Engage explores the way your customers consume digital medi...
Next year is set to be the year of truly mobile marketing.
Next year is set to be the year of truly mobile marketing. With smartphone penetration reaching 50%[1], and 52% of consumers already using their mobiles during the shopping process[2], it pays for your business to be mobile. Savvy shoppers are using their phones to research products or services, che...
Sitting somewhere between Bluetooth and contactless payment technology, Near Field Communication (NFC) technology allows you to transfer data from two tagged devices simply by touching them together, and unlike Bluetooth it works at a range of just 1.5 inches and is therefore more secure.
Smartphone technology has made this sort of data transfer possible since 2004, that said, NFC is still in its infancy and marketeers have not yet identified the significant opportunities the technology affords brands who are active in the digital space. With all the major phone operators set to laun...
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