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Posts Tagged
‘Shopper Marketing’
Don’t make them ask for directions.
Your customers are exposed to your brand messages long before they ever step in-store. But how do you maintain this momentum to guarantee sales? The number of touch points along the shopper journey is vast, from outdoor print and promotional events to in-store radio, POS and retailtainment. Great...
What's the occasion?
Increasingly, we tie our product and promotion to an ever burgeoning events calendar that still doesn’t satisfy our need for a constant sales curve. The requirement for the next ‘big event’ has seen the growth of invented occasions. The most important factor about this trend is not the prod...
Does the nation want to cook like Raymond Blanc?
Not according to the latest IGD report*. Although we might find TV celebrity chefs entertaining to watch — not many of us have the tools, the time, or the patience to recreate their recipes in our own kitchens. Weekday meal preparation has changed, with 4 out of 5 of us now favouring so-called ...
We have seen the recent press coverage of Premier Foods’ million pound investment in a cross category product branding campaign.
There is an obvious recognition by Premier Foods that deals are needed in the short term to attract customer’s attention; however value building promotions are also needed to ensure the long term health of brands. Value in this sense is not simply the cheapest on shelf, but quality considered wort...
There are a growing number of retail media opportunities. We achieve results by spotting them early, recommending them to our clients and designing appropriate content.
The recent launch of Morrisons’ on-line magazine, we can presume, is a step towards an online retail strategy (Click here to view). There is an opportunity for brands to include dynamic content to target an email audience. We visit all the leading retailers on a weekly basis to identify new s...
Shopper marketing has become the latest marketing ‘hot potato’. Suddenly brand owners are worried what happens to their customers when they go shopping.
These are just a few of the questions you should be asking yourself about your customers and know the answers… * Why have they stopped buying? * What are they buying instead? * Why aren’t they even bothering to go down our aisle? Focus groups be dammed, when was the last time...
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