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‘SEO’
This week, Golley Engage looks at attribution modelling and how it can help your budgets work harder.
Marketing attribution is still in the early stages, many businesses are yet to understand the value of it, and crucially to use it to guide advertising spend. Most campaigns are still evaluated based on a last-click attribution model that assigns all of the credits for a sale to the last interaction...
Last week Google+ opened its doors to businesses, inviting consumer brands and SMEs alike to create a presence on the site and interact with the network’s 25 million registered users.
Last week Google+ opened its doors to businesses, inviting consumer brands and SMEs alike to create a presence on the site and interact with the network’s 25 million registered users. Several consumer giants have been quick off the blocks, with Google+ now counting Burberry, Mail Online, O2 and M...
A recent poll by online agent Netflights.com found that 76% of travellers believed content on online review sites to be a valuable guide.
A recent poll by online agent Netflights.com (http://www.netflights.com) found that 76% of travellers believed content on online review sites to be a valuable guide [1]. With over 50 million unique monthly users, 50 million reviews and 6 million photos, it's no surprise that TripAdvisor is widely re...
Last week, Google Analytics made some noted changes to their service, offering paid customers better access to data than ever before.
Last week, Google Analytics made some noted changes to their service, offering paid customers better access to data than ever before. Prior to the changes, there was a one hour delay in information becoming available to brands through Google’s free analytics tool and a 24-hour lag on full data re...
We all use search; in fact, we are all completely and utterly reliant on search. For everything from settling barroom debate to conducting weighty desk research, over 52% of Brits confess to using search between 10 and 20 times a day. Unsurprisingly over 91% of those searches are conducted with Google*. With the recent acquisition [...]
We all use search; in fact, we are all completely and utterly reliant on search. For everything from settling barroom debate to conducting weighty desk research, over 52% of Brits confess to using search between 10 and 20 times a day. Unsurprisingly over 91% of those searches are conducted with Goog...
Still in its testing phase, Google+ has not yet launched any of its specialist brand features and does not intend to do so until later this year. But with so many major brands jumping the gun and starting personal pages for their company/product, it begs the question will Google+ brand pages live up to all the online speculation and blow Facebook Pages out of the water?
Google's VP of Products, Bradley Horowitz said of Google+ brand pages: "Let me be clear - and I’m sorry if this wasn’t obvious - we are not currently supporting brands, organizations, and non-human entities in the Google+ field trial. Supporting these non-human entities is an obviously great ...
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