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‘Search’
This week, Golley Engage looks at attribution modelling and how it can help your budgets work harder.
Marketing attribution is still in the early stages, many businesses are yet to understand the value of it, and crucially to use it to guide advertising spend. Most campaigns are still evaluated based on a last-click attribution model that assigns all of the credits for a sale to the last interaction...
A recent poll by online agent Netflights.com found that 76% of travellers believed content on online review sites to be a valuable guide.
A recent poll by online agent Netflights.com (http://www.netflights.com) found that 76% of travellers believed content on online review sites to be a valuable guide [1]. With over 50 million unique monthly users, 50 million reviews and 6 million photos, it's no surprise that TripAdvisor is widely re...
We all use search; in fact, we are all completely and utterly reliant on search. For everything from settling barroom debate to conducting weighty desk research, over 52% of Brits confess to using search between 10 and 20 times a day. Unsurprisingly over 91% of those searches are conducted with Google*. With the recent acquisition [...]
We all use search; in fact, we are all completely and utterly reliant on search. For everything from settling barroom debate to conducting weighty desk research, over 52% of Brits confess to using search between 10 and 20 times a day. Unsurprisingly over 91% of those searches are conducted with Goog...
I had a meeting with the guys from Google the other day and they where telling me that the volume of search in retail areas such as electricals and fashion have gone back to pre crisis levels and the key words used are more around range and features and not around price, discount or money off.
Logic says that consumers should have filled their boots before the rise in VAT in January, but as ever logic and the consumer are never good bed fellows. The City and the economists are all still very gloomy about the chances of a double dip recession and slow growth, or not growth, but they are re...
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