Blog
Posts Tagged
‘Retail’
Don’t make them ask for directions.
Your customers are exposed to your brand messages long before they ever step in-store. But how do you maintain this momentum to guarantee sales? The number of touch points along the shopper journey is vast, from outdoor print and promotional events to in-store radio, POS and retailtainment. Great...
Does the nation want to cook like Raymond Blanc?
Not according to the latest IGD report*. Although we might find TV celebrity chefs entertaining to watch — not many of us have the tools, the time, or the patience to recreate their recipes in our own kitchens. Weekday meal preparation has changed, with 4 out of 5 of us now favouring so-called ...
We have seen the recent press coverage of Premier Foods’ million pound investment in a cross category product branding campaign.
There is an obvious recognition by Premier Foods that deals are needed in the short term to attract customer’s attention; however value building promotions are also needed to ensure the long term health of brands. Value in this sense is not simply the cheapest on shelf, but quality considered wort...
I had a meeting with the guys from Google the other day and they where telling me that the volume of search in retail areas such as electricals and fashion have gone back to pre crisis levels and the key words used are more around range and features and not around price, discount or money off.
Logic says that consumers should have filled their boots before the rise in VAT in January, but as ever logic and the consumer are never good bed fellows. The City and the economists are all still very gloomy about the chances of a double dip recession and slow growth, or not growth, but they are re...
Tags
advertising, PR, digital, Twitter, Shopper Marketing, Retail Marketing, Golley Slater, Brands, Social Media, Facebook, Leeds Office, iphone, Retail, Instore, Campaign, marketing, Public relations, FMCG, brand, Consumers, Apple, Public Sector, Twycross Zoo, Birmingham, british tv advertising, Blogging, Online content, Radio 1, Bellwether Report 12 Oct 2009, communications, Cardiff, branding, PRide Awards, Hayfever, Mobile Phone, Vogue, Fashion, Simon Fuller, Model Agency, Vanity Fair, Giffgaff, Campaign Magazine, Vodafone, collaborate, Applications
