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‘Retail’
As a December BBC World Survey reveals unemployment as the world’s fastest growing fear, it is no wonder that consumers are feeling especially prudent with regard to their spending habits this Christmas. According to the British Retail Consortium, November sales fell by 1.6% on a like-for-like basis on last year’s, the biggest fall in UK retail sales for the past six months, creating an overpoweringly negative outlook in the run up towards Christmas.[1]
Taking the brunt of this has been the traditional high street, which is already struggling in the face of competition from established online retailers such as Amazon, which often guarantee the lowest possible price for penny-pinching shoppers looking for a bargain. Perhaps unsurprisingly, recent ne...
Don’t make them ask for directions.
Your customers are exposed to your brand messages long before they ever step in-store. But how do you maintain this momentum to guarantee sales? The number of touch points along the shopper journey is vast, from outdoor print and promotional events to in-store radio, POS and retailtainment. Great...
Does the nation want to cook like Raymond Blanc?
Not according to the latest IGD report*. Although we might find TV celebrity chefs entertaining to watch — not many of us have the tools, the time, or the patience to recreate their recipes in our own kitchens. Weekday meal preparation has changed, with 4 out of 5 of us now favouring so-called ...
We have seen the recent press coverage of Premier Foods’ million pound investment in a cross category product branding campaign.
There is an obvious recognition by Premier Foods that deals are needed in the short term to attract customer’s attention; however value building promotions are also needed to ensure the long term health of brands. Value in this sense is not simply the cheapest on shelf, but quality considered wort...
I had a meeting with the guys from Google the other day and they where telling me that the volume of search in retail areas such as electricals and fashion have gone back to pre crisis levels and the key words used are more around range and features and not around price, discount or money off.
Logic says that consumers should have filled their boots before the rise in VAT in January, but as ever logic and the consumer are never good bed fellows. The City and the economists are all still very gloomy about the chances of a double dip recession and slow growth, or not growth, but they are re...
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