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It’s important that one thing remains at the centre of any digital marketing strategy - the consumer."
Happy New Year! As we look forward to 2012 and all that it has in store, it’s important that one thing remains at the centre of any digital marketing strategy - the consumer. In the spirit of starting as we mean to go on, this week Golley Engage explores the way your customers consume digital medi...
Next year is set to be the year of truly mobile marketing.
Next year is set to be the year of truly mobile marketing. With smartphone penetration reaching 50%[1], and 52% of consumers already using their mobiles during the shopping process[2], it pays for your business to be mobile. Savvy shoppers are using their phones to research products or services, che...
In the past year, Quick Response (QR) codes – the small black and white pixellated boxes, scanable by any smartphone with the right app installed, found in shop windows, on billboards and even on beach volleyball bikini bottoms – have become relatively commonplace. Within the marketing industry at least, their potential to succinctly bridge the [...]
In the past year, Quick Response (QR) codes - the small black and white pixellated boxes, scanable by any smartphone with the right app installed, found in shop windows, on billboards and even on beach volleyball bikini bottoms - have become relatively commonplace. Within the marketing industry at l...
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