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‘Public relations’
This week Inside Facebook, which tracks the popularity of the social networking site, reported that whilst Worldwide, user numbers are nearing 700 million, Facebook has reportedly lost 100,000 British users overall in May. Facebook is experiencing record growth in emerging economies such as China, India and Brazil but the figures, published on Monday, have prompted speculation that Brits and Americans are turning off in droves.
So what does this mean for marketeers? Is it really the case that the new darling of consumer brands across the globe could have already had its day? Facebook has gone on record refuting the figures, they claim that a variety of different metrics are used to track Facebook’s popularity and that so...
On the second morning of my Easter break I got up at 6:30. On Easter Sunday morning I was up at 3:30. this is not usual behaviour for me. On the Saturday morning I was asked to do an interview with BBC Wales Good Morning Wales about the 4am Project. My fellow interviewee was Karen Strunks, professional photographer, [...]
On the second morning of my Easter break I got up at 6:30. On Easter Sunday morning I was up at 3:30. this is not usual behaviour for me. On the Saturday morning I was asked to do an interview with BBC Wales Good Morning Wales about the 4am Project. My fellow interviewee was Karen Strunks, prof...
Just as 6 June 1944 will forever be "D-Day", Monday 28 February 2011 should become known as "P-Day" in advertising circles.
"P-Day" - as in product placement - becoming legal in the commercial television industry from Monday for the first time in human history - well in the UK anyway. And it doesn't get much more auspicious than that. If Product Placement has been included within a programme - the programme must ...
Almost three-quarters of the UK’s population lives outside the South East and there are massive variations across England, Wales, Scotland and Northern Ireland in both the appetite for communications and the consumption of media.
Yet communications campaigns frequently adopt a one-size-fits-all approach which focuses on the country’s bottom right corner and fails to take into account regional and national differences. The latest research from Golley Slater Insight provides some interesting intelligence on news consump...
Ricky Gervais has always been a bit Marmite to audiences, no more so that in recent days following his hosting duties of the Golden Globes in which he poked up fun at the likes of Robert Downie Jnr, Charlie Sheen and other members of the Hollywood elite, to mixed reaction. Tim Gearey, MD of Golley Slater PR takes a look at the reaction and what it could mean for the comedian’s career long-term.
"Gervais' performance and comments seem to have drawn mixed views but one thing is certain...everyone in the media is talking about the event. Breakfast TV, online news sites, tabloids and even broadsheets are carrying the story on the front pages, and clips from the show are doing the usual ro...
Writing a brief for a PR agency is basically like writing a job description. It provides a clear picture of your brand values, tells an agency where your brand currently stands within your market, your unique selling points, and where you eventually want it to be.
Much like a job description sets out what an employer is looking for in a potential employee, an agency brief states what a company is trying to find in an agency. A job description describes the business briefly, discusses the area within which the candidate should have some experience and gives a ...
The importance of PR launch events should never be overlooked, even in the fast-moving digital age we now all live in.
Having recently undertaken a successful web site launch event in central London, many PR’s could question whether journalists actually have the time or inclination to leave their desks for such events, but our event is testament to their value. More than 20 consumer journalists attended our event...
So… the time has finally arrived. Toon Towers has officially joined the blogosphere!
So… the time has finally arrived. Toon Towers has officially joined the blogosphere! Now that the announcement has been made, it’s time to get down to basics and introduce who we are and explain why we’ve decided to take the plunge into the great blogging unknown. Firstly, we are Golley ...
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