Blog
Posts Tagged
‘Public relations’
...when the offer of an internship arises, it would be foolish to turn it down, even if it’s unpaid, right?"
It’s widely known that education only counts for so much on your CV and what employers are really keen to see is experience, and good experience at that. Golley Engage looks into the recent reports that over 100 companies are being warned to pay their interns, and whether recent graduates are real...
GSBuild’s panel of experts gave us their thoughts on a range of topical questions involving media, communications and the built environment. With recent planning changes having come in, the media’s reaction to new localism has generally been mixed, with many pointing out the obvious dichotomy between localism and a presumption in favour of sustainable development. [...]
GSBuild’s panel of experts gave us their thoughts on a range of topical questions involving media, communications and the built environment. With recent planning changes having come in, the media’s reaction to new localism has generally been mixed, with many pointing out the obvious dichotomy...
Facebook is changing. And not like they’ve changed before. These are not minor tweaks to the layout – like the Newsfeed feature that they brought in last year – this time around the changes mark a fundamental shift in the way the platform operates. Historically, Facebook changes however minor have been unpopular with users, so who [...]
Facebook is changing. And not like they’ve changed before. These are not minor tweaks to the layout - like the Newsfeed feature that they brought in last year - this time around the changes mark a fundamental shift in the way the platform operates. Historically, Facebook changes however minor hav...
On PR Week’s website last week, the most read article looked at how one consultancy has decided to move away from traditional EAV (Equivalent Advertising Value) measurement. But many companies ditched this practise long ago, so is this really news?
I would argue that these changing times require businesses to adopt a far more considered approach to measurement. Measurement should be intrinsically linked to the objectives of each individual campaign, and not approached in a 'one size fits all' manner. Whether your campaign is designed to d...
Sitting somewhere between Bluetooth and contactless payment technology, Near Field Communication (NFC) technology allows you to transfer data from two tagged devices simply by touching them together, and unlike Bluetooth it works at a range of just 1.5 inches and is therefore more secure.
Smartphone technology has made this sort of data transfer possible since 2004, that said, NFC is still in its infancy and marketeers have not yet identified the significant opportunities the technology affords brands who are active in the digital space. With all the major phone operators set to laun...
This weeks Guardian Blog featured a fantastic article from @GreensladeR about the closure of the News of the World and the knock-on effects on the remaining Sunday tabloids readerships. With no clear winner in the race to secure the News of the Worlds 2.7 million readers, are Brits just not reading newspapers any more? Greenslade reported that the weekend’s big winner was the Daily Star Sunday, up more than 110%. The People increased its readership by more than 50% and the Sunday Mirror scooped 40% more readers.
However, you will note that statistically this means that instead of replacing like for like, a large number of NOTW readers just didnt buy a Sunday paper at all. According to a study by Pew Project for Excellence in Journalism, 41% of the British public said they gather more and more of their news ...
This week Inside Facebook, which tracks the popularity of the social networking site, reported that whilst Worldwide, user numbers are nearing 700 million, Facebook has reportedly lost 100,000 British users overall in May. Facebook is experiencing record growth in emerging economies such as China, India and Brazil but the figures, published on Monday, have prompted speculation that Brits and Americans are turning off in droves.
So what does this mean for marketeers? Is it really the case that the new darling of consumer brands across the globe could have already had its day? Facebook has gone on record refuting the figures, they claim that a variety of different metrics are used to track Facebook’s popularity and that so...
On the second morning of my Easter break I got up at 6:30. On Easter Sunday morning I was up at 3:30. this is not usual behaviour for me. On the Saturday morning I was asked to do an interview with BBC Wales Good Morning Wales about the 4am Project. My fellow interviewee was Karen Strunks, professional photographer, [...]
On the second morning of my Easter break I got up at 6:30. On Easter Sunday morning I was up at 3:30. this is not usual behaviour for me. On the Saturday morning I was asked to do an interview with BBC Wales Good Morning Wales about the 4am Project. My fellow interviewee was Karen Strunks, prof...
Just as 6 June 1944 will forever be "D-Day", Monday 28 February 2011 should become known as "P-Day" in advertising circles.
"P-Day" - as in product placement - becoming legal in the commercial television industry from Monday for the first time in human history - well in the UK anyway. And it doesn't get much more auspicious than that. If Product Placement has been included within a programme - the programme must ...
Almost three-quarters of the UK’s population lives outside the South East and there are massive variations across England, Wales, Scotland and Northern Ireland in both the appetite for communications and the consumption of media.
Yet communications campaigns frequently adopt a one-size-fits-all approach which focuses on the country’s bottom right corner and fails to take into account regional and national differences. The latest research from Golley Slater Insight provides some interesting intelligence on news consump...
Tags
PR, marketing, Social Media, Facebook, advertising, digital, Brands, Twitter, Public relations, Online, Google, Golley Slater, Apple, Shopper Marketing, Retail Marketing, mobile, iphone, Retail, internet, communications, Leeds Office, technology, SEO, Campaign, brand, Online content, Cardiff, Instore, Android, Smartphone, business, e-commerce, Consumers, product placement, Search, Google Analytics, british tv advertising, Blogging, PR Agencies, LinkedIn, FMCG, iPad, YouTube, QR, tech
