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‘product placement’
Twitter is changing the way we watch television. We no longer sit around the television as a family engrossed in our favourite television programmes – instead we watch telly on our terms; choosing to view programmes at a time convenient to us, across laptops, tablets and mobile phones, and all in High Definition. In the [...]
Twitter is changing the way we watch television. We no longer sit around the television as a family engrossed in our favourite television programmes - instead we watch telly on our terms; choosing to view programmes at a time convenient to us, across laptops, tablets and mobile phones, and all in Hi...
Just as 6 June 1944 will forever be "D-Day", Monday 28 February 2011 should become known as "P-Day" in advertising circles.
"P-Day" - as in product placement - becoming legal in the commercial television industry from Monday for the first time in human history - well in the UK anyway. And it doesn't get much more auspicious than that. If Product Placement has been included within a programme - the programme must ...
Social Media is definitely a big deal, twitter is growing at a staggering 1382% in the UK According to Neilsen, Facebook is not far behind. This incredible growth is forcing clients to re-evaluate their entire communications mix.
Brands are exploring new ways to position themselves as conversational and adapt to this growth as well as exploiting the emergence of newer platforms such as in game advertising, product placement and mobile. Mobile is also growing exponentially with the increasing use of smartphones. Smartphones ...
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