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‘PR’
Writing a brief for a PR agency is basically like writing a job description. It provides a clear picture of your brand values, tells an agency where your brand currently stands within your market, your unique selling points, and where you eventually want it to be.
Much like a job description sets out what an employer is looking for in a potential employee, an agency brief states what a company is trying to find in an agency. A job description describes the business briefly, discusses the area within which the candidate should have some experience and gives a ...
I went to an interesting conference last week on Social Media in London. With some good quality speakers lined up from the likes of Microsoft, HP, moneysupermarket.com and Diageo, I expected to come away with all the answers. Unfortunately I didn’t!
What I did take out of the conference though is that pretty much everyone in all different industries and sectors are grappling to find the right approach for their company/brand when it comes to social media and that there is no one-size-fits all strategy. What works for Microsoft and HP doesn’t ...
I doubt you need this blog to tell you that social media is on the rise. If statistics are to be believed many of you are regulars on Facebook and Twitter. However, social media is not just about catching up with old school friends or watching funny videos. Simply put, it’s about people having conversations online which are powered by blogs, social networking sites, forums, message boards and content sharing sites.
The art of conversation is not new and neither is exchanging information with others. Companies have been actively involved in word of mouth marketing for years through PR. However, the increase in the use of social media allows consumers today to have much more choice about how they interact wi...
Something happened to me on Sunday night that has not happened in a long time. I found myself standing in my lounge and shouting at 36” of flat screen TV. I actually found myself getting angry and wound up as I launched volley after volley of abuse at the TV screen.
The theory is that because so many consumers now have access to the means of producing creative or online content, anyone can produce an ad – so clients potentially have access to a limitless supply of ideas. Ad agencies, the theory continues, have tried and tested ways of doing things, but cro...
Today, I attended my second digital event in as many weeks in Birmingham. On 21st October, I attended Hello Digital, Birmingham’s first digital festival at Millennium Point. It was a day jam-packed full of seminars, lectures and workshops tackling the issues and topics surrounding the use of digital media in Birmingham.
Fast forward two weeks and I am sat in another conference hall, this time at the ICC to take part in The Big Debate. Today’s discussion: Can the Midlands Creative Industries revolutionise the UK economy? And with keynote speakers from Wunderman and Mudlark, there was a heavy weighting towards the ...
The importance of PR launch events should never be overlooked, even in the fast-moving digital age we now all live in.
Having recently undertaken a successful web site launch event in central London, many PR’s could question whether journalists actually have the time or inclination to leave their desks for such events, but our event is testament to their value. More than 20 consumer journalists attended our event...
You’d have to be living in a cave to have missed the massive impact that online and social media is having on the PR landscape. While we’re already supporting clients with listening and engagement approaches, much of our time is spent in considering how the new principles of conversation-based communication and the tools that enable them are evolving.
Our favourite plaything at the moment has to be augmented reality. If you’ve not tried it yet, it’s the most fun you can (legally) have with a webcam or iPhone. We started out about a month ago with Yelp. It’s an online service where uses review bars, restaurants and local services . So far...
So… the time has finally arrived. Toon Towers has officially joined the blogosphere!
So… the time has finally arrived. Toon Towers has officially joined the blogosphere! Now that the announcement has been made, it’s time to get down to basics and introduce who we are and explain why we’ve decided to take the plunge into the great blogging unknown. Firstly, we are Golley ...
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