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This week Golley Engage looks forward to the first social media Olympics
With less than 100 days to go, the London 2012 Olympics have been billed as the first “social media” games. For the first time Facebook and Twitter will be officially integrated into the event, resulting in what the IOC’s head of social media has called the “biggest online conversation in Ol...
This week Golley Engage looks at why Facebook is parting with $1bn for photo app Instagram
Technology headlines are abuzz with the news that Facebook is to acquire photography app Instagram for an eye-watering $1bn. Yes, billion. If you’re new to Instagram, it’s a smartphone camera app which has tapped into the trend for lomo-style analogue photography by enabling users to apply a...
This week Golley Engage looks at some of the rumours of late, and what Google may or may not have in the pipeline for UK marketers.
It’s been a busy week for Google as the search engine announces its firstUKabove the line campaign for Google+, with the aim of increasing its number of active users. The ads will highlight some of the benefits of the social platform when compared to rivals, Facebook and Twitter. With its cloud st...
This week, we take a look at some of the myths pinging about in the social sphere, and why they do not necessarily hold true.
With so many companies taking the social media bull by the horns, it seems everyone has an opinion on how to take your business social. So who do you believe? The facts speak for themselves, says Phillippa Holmes of Golley Engage. This week, she takes a look at some of the myths pinging about in the...
With somewhere in the region of 6 million users, Pinterest is this year’s most talked about social start-up. This week, Golley Engage explores the network, and asks should you look to drive Pinterest in your business?
With somewhere in the region of 6 million users, Pinterest is this year’s most talked about social start-up. The networking site allows users to curate pictures and content that interests or inspires them and pin it to their virtual pinboard. Much more than just a digitised scrapbook, Pinterest ha...
According to a report published this week, there are serious financial benefits to implementing campaigns which recruit fans or require users to install applications on Facebook...
According to a report published this week [1], there are serious financial benefits to implementing campaigns which recruit fans or require users to install applications on Facebook, as opposed to directing traffic to external sites. With this in mind, Golley Engage has compiled a list of dos and do...
It’s important that one thing remains at the centre of any digital marketing strategy - the consumer."
Happy New Year! As we look forward to 2012 and all that it has in store, it’s important that one thing remains at the centre of any digital marketing strategy - the consumer. In the spirit of starting as we mean to go on, this week Golley Engage explores the way your customers consume digital medi...
Golley Engage explores how this documentary has highlighted the delicate relationship between the Facebook user and the platform, and how we move forward as marketers.
Last night’s must-see TV ‘Mark Zuckerberg: Inside Facebook’ offered fans of the site the opportunity to catch a rare interview with founder Mark Zuckerberg. However, where the documentary really packed its punch was in Emily Maitlis’ frank deconstruction of the myths surrounding Facebook’s...
A recent poll by online agent Netflights.com found that 76% of travellers believed content on online review sites to be a valuable guide.
A recent poll by online agent Netflights.com (http://www.netflights.com) found that 76% of travellers believed content on online review sites to be a valuable guide [1]. With over 50 million unique monthly users, 50 million reviews and 6 million photos, it's no surprise that TripAdvisor is widely re...
Recent research by social media monitoring service Reppler has found that 91% of employers use social media channels such as Twitter, Facebook and LinkedIn to screen job applicants – with 69% rejecting a candidate based on something they saw.
Recent research by social media monitoring service Reppler has found that 91% of employers use social media channels such as Twitter, Facebook and LinkedIn to screen job applicants – with 69% rejecting a candidate based on something they saw. Clearly the benefits of being able to screen applicants...
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