Blog
Posts Tagged
‘Online content’
On PR Week’s website last week, the most read article looked at how one consultancy has decided to move away from traditional EAV (Equivalent Advertising Value) measurement. But many companies ditched this practise long ago, so is this really news?
I would argue that these changing times require businesses to adopt a far more considered approach to measurement. Measurement should be intrinsically linked to the objectives of each individual campaign, and not approached in a 'one size fits all' manner. Whether your campaign is designed to d...
On the second morning of my Easter break I got up at 6:30. On Easter Sunday morning I was up at 3:30. this is not usual behaviour for me. On the Saturday morning I was asked to do an interview with BBC Wales Good Morning Wales about the 4am Project. My fellow interviewee was Karen Strunks, professional photographer, [...]
On the second morning of my Easter break I got up at 6:30. On Easter Sunday morning I was up at 3:30. this is not usual behaviour for me. On the Saturday morning I was asked to do an interview with BBC Wales Good Morning Wales about the 4am Project. My fellow interviewee was Karen Strunks, prof...
Something happened to me on Sunday night that has not happened in a long time. I found myself standing in my lounge and shouting at 36” of flat screen TV. I actually found myself getting angry and wound up as I launched volley after volley of abuse at the TV screen.
The theory is that because so many consumers now have access to the means of producing creative or online content, anyone can produce an ad – so clients potentially have access to a limitless supply of ideas. Ad agencies, the theory continues, have tried and tested ways of doing things, but cro...
As more and more newspapers are becoming free to commuters and newspaper articles are now readily available online…we no longer have to wait for the paper boy, or even travel to the nearest corner shop to buy our regional / national newspaper..
We live in a world of convenience; people no longer expect to have to pay for things. As the internet offers the most up to date news via sites like the BBC, lets face it as soon as a newspaper is printed it is out of date! A shocking 98 regional newspapers have closed since January 2009 and this...
Tags
PR, marketing, Social Media, Facebook, advertising, digital, Brands, Twitter, Public relations, Online, Google, Golley Slater, Apple, Shopper Marketing, Retail Marketing, mobile, iphone, Retail, internet, communications, Leeds Office, technology, SEO, Campaign, brand, Online content, Cardiff, Instore, Android, Smartphone, business, e-commerce, Consumers, product placement, Search, Google Analytics, british tv advertising, Blogging, PR Agencies, LinkedIn, FMCG, iPad, YouTube, QR, tech
