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Social Media is definitely a big deal, twitter is growing at a staggering 1382% in the UK According to Neilsen, Facebook is not far behind. This incredible growth is forcing clients to re-evaluate their entire communications mix.
Brands are exploring new ways to position themselves as conversational and adapt to this growth as well as exploiting the emergence of newer platforms such as in game advertising, product placement and mobile. Mobile is also growing exponentially with the increasing use of smartphones. Smartphones ...
I doubt you need this blog to tell you that social media is on the rise. If statistics are to be believed many of you are regulars on Facebook and Twitter. However, social media is not just about catching up with old school friends or watching funny videos. Simply put, it’s about people having conversations online which are powered by blogs, social networking sites, forums, message boards and content sharing sites.
The art of conversation is not new and neither is exchanging information with others. Companies have been actively involved in word of mouth marketing for years through PR. However, the increase in the use of social media allows consumers today to have much more choice about how they interact wi...
You may be familiar with 'innocent's' products and might have tried their latest clever marketing ploy. If not, we thought it was worthy of a mention.
Whilst someone here was preparing their ‘innocent Butternut Pearl Barley Risotto’ lunch (taken the wrapper off, shoved in microwave, who has time for lunch?!) they felt compelled to read the wrapper as the ingredients looked so tasty. They then turned it over and read the inside which had a ‘R...
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