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Posts Tagged
‘iphone’
The world has now seen the unveiling of probably one of the most over hyped (and overpriced!) pieces of technology in the world.
Apples iPad (bad choice of name Steve – have you no women in your Marketing Department?) has been hyped as the next best thing since sliced bread – the greatest technological advancement since James Watt wondered whether he could turn pressurized steam into mechanical energy – the second comin...
Social Media is definitely a big deal, twitter is growing at a staggering 1382% in the UK According to Neilsen, Facebook is not far behind. This incredible growth is forcing clients to re-evaluate their entire communications mix.
Brands are exploring new ways to position themselves as conversational and adapt to this growth as well as exploiting the emergence of newer platforms such as in game advertising, product placement and mobile. Mobile is also growing exponentially with the increasing use of smartphones. Smartphones ...
James Surowiecki’s book Wisdom of the crowds in 2004 expounds the theory that the power of the crowd has the ability to guess or calculate more accurate answers than those of individual experts.
Online is the prefect testing ground of this theory for many brands to collaborate with individuals and communities who share a common passion. Apple opened up the source to its iphone and now they can claim over 90,000 applications for the iphone, the majority of which have been developed ...
You’d have to be living in a cave to have missed the massive impact that online and social media is having on the PR landscape. While we’re already supporting clients with listening and engagement approaches, much of our time is spent in considering how the new principles of conversation-based communication and the tools that enable them are evolving.
Our favourite plaything at the moment has to be augmented reality. If you’ve not tried it yet, it’s the most fun you can (legally) have with a webcam or iPhone. We started out about a month ago with Yelp. It’s an online service where uses review bars, restaurants and local services . So far...
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