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Still in its testing phase, Google+ has not yet launched any of its specialist brand features and does not intend to do so until later this year. But with so many major brands jumping the gun and starting personal pages for their company/product, it begs the question will Google+ brand pages live up to all the online speculation and blow Facebook Pages out of the water?
Google's VP of Products, Bradley Horowitz said of Google+ brand pages: "Let me be clear - and I’m sorry if this wasn’t obvious - we are not currently supporting brands, organizations, and non-human entities in the Google+ field trial. Supporting these non-human entities is an obviously great ...
This weeks Guardian Blog featured a fantastic article from @GreensladeR about the closure of the News of the World and the knock-on effects on the remaining Sunday tabloids readerships. With no clear winner in the race to secure the News of the Worlds 2.7 million readers, are Brits just not reading newspapers any more? Greenslade reported that the weekend’s big winner was the Daily Star Sunday, up more than 110%. The People increased its readership by more than 50% and the Sunday Mirror scooped 40% more readers.
However, you will note that statistically this means that instead of replacing like for like, a large number of NOTW readers just didnt buy a Sunday paper at all. According to a study by Pew Project for Excellence in Journalism, 41% of the British public said they gather more and more of their news ...
There’s a lot of heat and excitement in the Advertising and Marketing space about all things digital and the impact of these new technologies on consumer privacy. Search engines like Google are commonly quoted in the press saying “we know where you are, we know all the things you like and we will know and help you figure out what to pay attention to right now!”, not to mention Facebook, which can “learn what you like and then put adverts of stuff you like in front of you before you even ask for them!”
These headlines are sensational and one could conclude that the way in which they are being reported that the media is trying to create concern and anxiety amongst consumers. Remember Google and Facebook are always trying to boost their (already too high) stock price, so the more exciting they can...
Thousands of blue bicycles appeared across the capital last week, as Boris Johnson launched the Barclays bike hire scheme.
However you feel about the man known variously as Bojo, Boris the Menace or Bozza, the Mayor of London’s 6000 trusty new steeds are a talking point across the capital. The king of cycle super highways, Boris is known for his passion for two wheels and spending on cycling in London is at record lev...
I had a meeting with the guys from Google the other day and they where telling me that the volume of search in retail areas such as electricals and fashion have gone back to pre crisis levels and the key words used are more around range and features and not around price, discount or money off.
Logic says that consumers should have filled their boots before the rise in VAT in January, but as ever logic and the consumer are never good bed fellows. The City and the economists are all still very gloomy about the chances of a double dip recession and slow growth, or not growth, but they are re...
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