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‘Google’
The battle between competing operating systems, Apple’s iOS and the Android OS, is a story that has the tech world gripped.
The battle between competing operating systems, Apple’s iOS and the Android OS, is a story that has the tech world gripped. With Android now holding Apple’s previously uncontested majority market share, Golley Engage looks into what’s fuelling Android’s meteoric rise to the top, whilst also ...
It’s important that one thing remains at the centre of any digital marketing strategy - the consumer."
Happy New Year! As we look forward to 2012 and all that it has in store, it’s important that one thing remains at the centre of any digital marketing strategy - the consumer. In the spirit of starting as we mean to go on, this week Golley Engage explores the way your customers consume digital medi...
Last week Google+ opened its doors to businesses, inviting consumer brands and SMEs alike to create a presence on the site and interact with the network’s 25 million registered users.
Last week Google+ opened its doors to businesses, inviting consumer brands and SMEs alike to create a presence on the site and interact with the network’s 25 million registered users. Several consumer giants have been quick off the blocks, with Google+ now counting Burberry, Mail Online, O2 and M...
Last week, Google Analytics made some noted changes to their service, offering paid customers better access to data than ever before.
Last week, Google Analytics made some noted changes to their service, offering paid customers better access to data than ever before. Prior to the changes, there was a one hour delay in information becoming available to brands through Google’s free analytics tool and a 24-hour lag on full data re...
We all use search; in fact, we are all completely and utterly reliant on search. For everything from settling barroom debate to conducting weighty desk research, over 52% of Brits confess to using search between 10 and 20 times a day. Unsurprisingly over 91% of those searches are conducted with Google*. With the recent acquisition [...]
We all use search; in fact, we are all completely and utterly reliant on search. For everything from settling barroom debate to conducting weighty desk research, over 52% of Brits confess to using search between 10 and 20 times a day. Unsurprisingly over 91% of those searches are conducted with Goog...
Internet TV boxes are the techno-geeks haven - dedicated set-top boxes which can connect to existing televisions, allowing web addicts to stream content from the comfort of their own sofa. Small brands with catchy names like ‘Boxee Box’ and ‘Zaap TV’ have already gone to market over the last 12 months. But with the launch of Google’s proprietary technology – “Google TV” could the technology go mass-market when the search engine launches it next year?
One way of gauging reaction could be to look to the U.S, where Google TV launched last year. Sales have been muted - According to an article by Search Engine Journal sales of Google TV in the first quarter of 2011 only amounted to 28% of its overall target. The reason for this is partly technologica...
Internet security is top of the media agenda this week, thanks to Facebook’s rehaul of users’ privacy options. GolleyS Bham explores what has changed, and how worried we really should be about publishing branded content online.
Internet security is top of the media agenda this week, thanks to Facebook’s rehaul of users’ privacy options. GolleyS Bham explores what has changed, and how worried we really should be about publishing branded content online. Facebook has often been criticised for its reportedly ‘lax’ a...
Still in its testing phase, Google+ has not yet launched any of its specialist brand features and does not intend to do so until later this year. But with so many major brands jumping the gun and starting personal pages for their company/product, it begs the question will Google+ brand pages live up to all the online speculation and blow Facebook Pages out of the water?
Google's VP of Products, Bradley Horowitz said of Google+ brand pages: "Let me be clear - and I’m sorry if this wasn’t obvious - we are not currently supporting brands, organizations, and non-human entities in the Google+ field trial. Supporting these non-human entities is an obviously great ...
This weeks Guardian Blog featured a fantastic article from @GreensladeR about the closure of the News of the World and the knock-on effects on the remaining Sunday tabloids readerships. With no clear winner in the race to secure the News of the Worlds 2.7 million readers, are Brits just not reading newspapers any more? Greenslade reported that the weekend’s big winner was the Daily Star Sunday, up more than 110%. The People increased its readership by more than 50% and the Sunday Mirror scooped 40% more readers.
However, you will note that statistically this means that instead of replacing like for like, a large number of NOTW readers just didnt buy a Sunday paper at all. According to a study by Pew Project for Excellence in Journalism, 41% of the British public said they gather more and more of their news ...
There’s a lot of heat and excitement in the Advertising and Marketing space about all things digital and the impact of these new technologies on consumer privacy. Search engines like Google are commonly quoted in the press saying “we know where you are, we know all the things you like and we will know and help you figure out what to pay attention to right now!”, not to mention Facebook, which can “learn what you like and then put adverts of stuff you like in front of you before you even ask for them!”
These headlines are sensational and one could conclude that the way in which they are being reported that the media is trying to create concern and anxiety amongst consumers. Remember Google and Facebook are always trying to boost their (already too high) stock price, so the more exciting they can...
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