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At the risk of sounding like an over-enthusiastic Edward and Tubbs from the League of Gentlemen “Are you hyperlocal?” is now a question which should be raised by every client selecting a communications agency.
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This weeks Guardian Blog featured a fantastic article from @GreensladeR about the closure of the News of the World and the knock-on effects on the remaining Sunday tabloids readerships. With no clear winner in the race to secure the News of the Worlds 2.7 million readers, are Brits just not reading newspapers any more? Greenslade reported that the weekend’s big winner was the Daily Star Sunday, up more than 110%. The People increased its readership by more than 50% and the Sunday Mirror scooped 40% more readers.
However, you will note that statistically this means that instead of replacing like for like, a large number of NOTW readers just didnt buy a Sunday paper at all. According to a study by Pew Project for Excellence in Journalism, 41% of the British public said they gather more and more of their news ...
Ricky Gervais has always been a bit Marmite to audiences, no more so that in recent days following his hosting duties of the Golden Globes in which he poked up fun at the likes of Robert Downie Jnr, Charlie Sheen and other members of the Hollywood elite, to mixed reaction. Tim Gearey, MD of Golley Slater PR takes a look at the reaction and what it could mean for the comedian’s career long-term.
"Gervais' performance and comments seem to have drawn mixed views but one thing is certain...everyone in the media is talking about the event. Breakfast TV, online news sites, tabloids and even broadsheets are carrying the story on the front pages, and clips from the show are doing the usual ro...
With six down, tonight’s episode of The Apprentice sees Lord Sugar’s remaining ten protégés face the ultimate creative task – advertising
How will Stuart “The Brand” Baggs, telecoms entrepreneur and the youngest ever contestant on the show fair alongside the only remaining creative left on the shelf, Alex Epstein, in creating a new brand of household cleaner? With the traditional advertising model moving into conversation and...
There may be no studio lights, no live audience and absolutely no auto tuning, but there is great music, and it’s coming from Jon Earl’s shed in the small West Country town of Cleveden Somerset.
Songs from the Shed, which can be seen at www.songsfromtheshed.com or by searching on You Tube, invites live musicians to come in and perform acoustically in front of a hand-held camera. It’s already attracted musicians such as David Rotheray from one of my favourite bands The Beautiful South, who...
Don’t make them ask for directions.
Your customers are exposed to your brand messages long before they ever step in-store. But how do you maintain this momentum to guarantee sales? The number of touch points along the shopper journey is vast, from outdoor print and promotional events to in-store radio, POS and retailtainment. Great...
What's the occasion?
Increasingly, we tie our product and promotion to an ever burgeoning events calendar that still doesn’t satisfy our need for a constant sales curve. The requirement for the next ‘big event’ has seen the growth of invented occasions. The most important factor about this trend is not the prod...
2010 the end of the “noughtities” and the start of the “teenies” so my new years resolution has to be to get Golley Slater to be more eco friendly and work towards being carbon neutral.
It is so easy to think we will grip it next year and anyway we recycle what we can and use trains and buses when we travel to client meetings when it is practical. My 2010 resolution is to make Golley Slater carbon neutral. Chris Lovell, Group CEO
There was a very interesting article that was in AdAge.com this week discussing how Search may not work for retailers – http://adage.com/digital/article?article_id=140089. The research that Nielsens Co.’s Online division conducted found that paid search only accounted for ~10% of their traffic whilst direct traffic accounted for 61%, comparison shopping 1% and all other forms covered the remainder.
There was a very interesting article that was in AdAge.com this week discussing how Search may not work for retailers. The research that Nielsens Co.’s Online division conducted found that paid search only accounted for ~10% of their traffic whilst direct traffic accounted for 61%, comparison shop...
In Adland, it’s widely accepted that great creative won’t get good results. Awards ceremonies heap gongs galore on work that, if it ran at all, didn’t actually achieve a great deal for the client. This, it is said, is the way of things...Knickers to that, we say.
Our recent work for Twycross Zoo led to a 300% increase in visitor numbers when it ran earlier this year – something that the client was understandably pretty chuffed with. But it’s just been nominated for 7 Cream Awards too. Naturally, we’re really chuffed with that – but so is the clie...
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