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‘Golley Slater’
Don’t make them ask for directions.
Your customers are exposed to your brand messages long before they ever step in-store. But how do you maintain this momentum to guarantee sales? The number of touch points along the shopper journey is vast, from outdoor print and promotional events to in-store radio, POS and retailtainment. Great...
What's the occasion?
Increasingly, we tie our product and promotion to an ever burgeoning events calendar that still doesn’t satisfy our need for a constant sales curve. The requirement for the next ‘big event’ has seen the growth of invented occasions. The most important factor about this trend is not the prod...
2010 the end of the “noughtities” and the start of the “teenies” so my new years resolution has to be to get Golley Slater to be more eco friendly and work towards being carbon neutral.
It is so easy to think we will grip it next year and anyway we recycle what we can and use trains and buses when we travel to client meetings when it is practical. My 2010 resolution is to make Golley Slater carbon neutral. Chris Lovell, Group CEO
There was a very interesting article that was in AdAge.com this week discussing how Search may not work for retailers – http://adage.com/digital/article?article_id=140089. The research that Nielsens Co.’s Online division conducted found that paid search only accounted for ~10% of their traffic whilst direct traffic accounted for 61%, comparison shopping 1% and all other forms covered the remainder.
There was a very interesting article that was in AdAge.com this week discussing how Search may not work for retailers. The research that Nielsens Co.’s Online division conducted found that paid search only accounted for ~10% of their traffic whilst direct traffic accounted for 61%, comparison shop...
In Adland, it’s widely accepted that great creative won’t get good results. Awards ceremonies heap gongs galore on work that, if it ran at all, didn’t actually achieve a great deal for the client. This, it is said, is the way of things...Knickers to that, we say.
Our recent work for Twycross Zoo led to a 300% increase in visitor numbers when it ran earlier this year – something that the client was understandably pretty chuffed with. But it’s just been nominated for 7 Cream Awards too. Naturally, we’re really chuffed with that – but so is the clie...
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