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‘Facebook’
Last week Google+ opened its doors to businesses, inviting consumer brands and SMEs alike to create a presence on the site and interact with the network’s 25 million registered users.
Last week Google+ opened its doors to businesses, inviting consumer brands and SMEs alike to create a presence on the site and interact with the network’s 25 million registered users. Several consumer giants have been quick off the blocks, with Google+ now counting Burberry, Mail Online, O2 and M...
Recent research by social media monitoring service Reppler has found that 91% of employers use social media channels such as Twitter, Facebook and LinkedIn to screen job applicants – with 69% rejecting a candidate based on something they saw.
Recent research by social media monitoring service Reppler has found that 91% of employers use social media channels such as Twitter, Facebook and LinkedIn to screen job applicants – with 69% rejecting a candidate based on something they saw. Clearly the benefits of being able to screen applicants...
We’re used to hearing about e-commerce and m-commerce, but now it’s f-commerce that’s getting the marketing world excited.
We’re used to hearing about e-commerce and m-commerce, but now it’s f-commerce that’s getting the marketing world excited. F-commerce is a relatively new term which describes brands’ use of Facebook to drive sales. This includes so-called ‘f-stores’, fully transactional Facebook Pages th...
Last week, Google Analytics made some noted changes to their service, offering paid customers better access to data than ever before.
Last week, Google Analytics made some noted changes to their service, offering paid customers better access to data than ever before. Prior to the changes, there was a one hour delay in information becoming available to brands through Google’s free analytics tool and a 24-hour lag on full data re...
Facebook is changing. And not like they’ve changed before. These are not minor tweaks to the layout – like the Newsfeed feature that they brought in last year – this time around the changes mark a fundamental shift in the way the platform operates. Historically, Facebook changes however minor have been unpopular with users, so who [...]
Facebook is changing. And not like they’ve changed before. These are not minor tweaks to the layout - like the Newsfeed feature that they brought in last year - this time around the changes mark a fundamental shift in the way the platform operates. Historically, Facebook changes however minor hav...
Facebook and Twitter have gone nuclear, with a combined total of over 850 million active users worldwide, most brands are now looking to promote their wares directly to consumers through these leading social media platforms. But with new social media channels launching everyday, there is a great deal of competition for consumers’ attention and choice for [...]
Facebook and Twitter have gone nuclear, with a combined total of over 850 million active users worldwide, most brands are now looking to promote their wares directly to consumers through these leading social media platforms. But with new social media channels launching everyday, there is a grea...
Internet security is top of the media agenda this week, thanks to Facebook’s rehaul of users’ privacy options. GolleyS Bham explores what has changed, and how worried we really should be about publishing branded content online.
Internet security is top of the media agenda this week, thanks to Facebook’s rehaul of users’ privacy options. GolleyS Bham explores what has changed, and how worried we really should be about publishing branded content online. Facebook has often been criticised for its reportedly ‘lax’ a...
Still in its testing phase, Google+ has not yet launched any of its specialist brand features and does not intend to do so until later this year. But with so many major brands jumping the gun and starting personal pages for their company/product, it begs the question will Google+ brand pages live up to all the online speculation and blow Facebook Pages out of the water?
Google's VP of Products, Bradley Horowitz said of Google+ brand pages: "Let me be clear - and I’m sorry if this wasn’t obvious - we are not currently supporting brands, organizations, and non-human entities in the Google+ field trial. Supporting these non-human entities is an obviously great ...
Too many companies and brands are simply ticking the box when it comes to social media and potentially wasting their time and money according to Tim Gearey, managing director of Golley Slater.
It is not enough to just start a Facebook page, Twitter account or YouTube channel, these platforms are not successful unless time is spent building the content and strategy for engaging with consumers. Many companies and brands have just dived head first into social media without considering the ne...
This week Inside Facebook, which tracks the popularity of the social networking site, reported that whilst Worldwide, user numbers are nearing 700 million, Facebook has reportedly lost 100,000 British users overall in May. Facebook is experiencing record growth in emerging economies such as China, India and Brazil but the figures, published on Monday, have prompted speculation that Brits and Americans are turning off in droves.
So what does this mean for marketeers? Is it really the case that the new darling of consumer brands across the globe could have already had its day? Facebook has gone on record refuting the figures, they claim that a variety of different metrics are used to track Facebook’s popularity and that so...
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