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‘Facebook’
Social Media is definitely a big deal, twitter is growing at a staggering 1382% in the UK According to Neilsen, Facebook is not far behind. This incredible growth is forcing clients to re-evaluate their entire communications mix.
Brands are exploring new ways to position themselves as conversational and adapt to this growth as well as exploiting the emergence of newer platforms such as in game advertising, product placement and mobile. Mobile is also growing exponentially with the increasing use of smartphones. Smartphones ...
I doubt you need this blog to tell you that social media is on the rise. If statistics are to be believed many of you are regulars on Facebook and Twitter. However, social media is not just about catching up with old school friends or watching funny videos. Simply put, it’s about people having conversations online which are powered by blogs, social networking sites, forums, message boards and content sharing sites.
The art of conversation is not new and neither is exchanging information with others. Companies have been actively involved in word of mouth marketing for years through PR. However, the increase in the use of social media allows consumers today to have much more choice about how they interact wi...
You only have to open a newspaper, turn on the TV or radio and you can bet that they’ll be a something about Twitter, Facebook or blogging. Some people get it, some struggle to see their value and some people point blank refuse to acknowledge their existence. But one thing is very certain – online is here to stay and as a communication channel, will only continue to grow.
For many companies and brands, they are standing at communications crossroads not quite knowing which way to turn? One route is a familiar and safe journey: Traditional media channels such as regional newspapers, trade journals and TV/radio. It’s safe, tried and tested and they know what to ex...
You’d have to be living in a cave to have missed the massive impact that online and social media is having on the PR landscape. While we’re already supporting clients with listening and engagement approaches, much of our time is spent in considering how the new principles of conversation-based communication and the tools that enable them are evolving.
Our favourite plaything at the moment has to be augmented reality. If you’ve not tried it yet, it’s the most fun you can (legally) have with a webcam or iPhone. We started out about a month ago with Yelp. It’s an online service where uses review bars, restaurants and local services . So far...
I was totally thrilled about the launch of WIRED in the UK this month and had to tell several people around the office… this seminal US publication has always been a great way to digest the latest global trends in technology, culture and the latest happenings
What with 15,000 RSS feeds and god knows how many links on linked-in, facebook etc.. and friends in far away digital corners of the web, this magazine still manages to do what those snackable content items do not. It gives me meaningful, leftfield and well researched information about what is hap...
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