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‘Facebook’
This week, Golley Engage looks at content aggregation and syndication, and how businesses should approach different platforms in a time and cost effective manner.
According to a recent report, online spend in the UK has grown consistently throughout 2011, search budgets are up 19%, mobile activity has more than doubled year on year and social media spend is on the up. With an increasing focus on delivering results through social media activity, brands need an...
Golley Engage looks at the so-called “app economy”, and how you can make your budgets work harder.
Facebook estimates that its activities benefit the UK economy by more than £2bn a year, almost £500m of which it puts down to the creation of an entire business infrastructure that has emerged as a result developments to the world's most popular social networking site. Golley Engage looks at the ...
According to a report published this week, there are serious financial benefits to implementing campaigns which recruit fans or require users to install applications on Facebook...
According to a report published this week [1], there are serious financial benefits to implementing campaigns which recruit fans or require users to install applications on Facebook, as opposed to directing traffic to external sites. With this in mind, Golley Engage has compiled a list of dos and do...
It’s important that one thing remains at the centre of any digital marketing strategy - the consumer."
Happy New Year! As we look forward to 2012 and all that it has in store, it’s important that one thing remains at the centre of any digital marketing strategy - the consumer. In the spirit of starting as we mean to go on, this week Golley Engage explores the way your customers consume digital medi...
Golley Engage explores how this documentary has highlighted the delicate relationship between the Facebook user and the platform, and how we move forward as marketers.
Last night’s must-see TV ‘Mark Zuckerberg: Inside Facebook’ offered fans of the site the opportunity to catch a rare interview with founder Mark Zuckerberg. However, where the documentary really packed its punch was in Emily Maitlis’ frank deconstruction of the myths surrounding Facebook’s...
Last week Google+ opened its doors to businesses, inviting consumer brands and SMEs alike to create a presence on the site and interact with the network’s 25 million registered users.
Last week Google+ opened its doors to businesses, inviting consumer brands and SMEs alike to create a presence on the site and interact with the network’s 25 million registered users. Several consumer giants have been quick off the blocks, with Google+ now counting Burberry, Mail Online, O2 and M...
Recent research by social media monitoring service Reppler has found that 91% of employers use social media channels such as Twitter, Facebook and LinkedIn to screen job applicants – with 69% rejecting a candidate based on something they saw.
Recent research by social media monitoring service Reppler has found that 91% of employers use social media channels such as Twitter, Facebook and LinkedIn to screen job applicants – with 69% rejecting a candidate based on something they saw. Clearly the benefits of being able to screen applicants...
We’re used to hearing about e-commerce and m-commerce, but now it’s f-commerce that’s getting the marketing world excited.
We’re used to hearing about e-commerce and m-commerce, but now it’s f-commerce that’s getting the marketing world excited. F-commerce is a relatively new term which describes brands’ use of Facebook to drive sales. This includes so-called ‘f-stores’, fully transactional Facebook Pages th...
Last week, Google Analytics made some noted changes to their service, offering paid customers better access to data than ever before.
Last week, Google Analytics made some noted changes to their service, offering paid customers better access to data than ever before. Prior to the changes, there was a one hour delay in information becoming available to brands through Google’s free analytics tool and a 24-hour lag on full data re...
Facebook is changing. And not like they’ve changed before. These are not minor tweaks to the layout – like the Newsfeed feature that they brought in last year – this time around the changes mark a fundamental shift in the way the platform operates. Historically, Facebook changes however minor have been unpopular with users, so who [...]
Facebook is changing. And not like they’ve changed before. These are not minor tweaks to the layout - like the Newsfeed feature that they brought in last year - this time around the changes mark a fundamental shift in the way the platform operates. Historically, Facebook changes however minor hav...
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