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‘e-commerce’
This week Golley Engage looks at how some of the sponsors of London 2012 are using social media
Last week our blog looked at how the organisers behind the Games are using online communications to make this year’s event the first event of this scale worldwide. Sponsorship around the Games is tightly controlled, with only a select number of organisations owning the rights to use the official ...
With somewhere in the region of 6 million users, Pinterest is this year’s most talked about social start-up. This week, Golley Engage explores the network, and asks should you look to drive Pinterest in your business?
With somewhere in the region of 6 million users, Pinterest is this year’s most talked about social start-up. The networking site allows users to curate pictures and content that interests or inspires them and pin it to their virtual pinboard. Much more than just a digitised scrapbook, Pinterest ha...
Golley Engage looks at the so-called “app economy”, and how you can make your budgets work harder.
Facebook estimates that its activities benefit the UK economy by more than £2bn a year, almost £500m of which it puts down to the creation of an entire business infrastructure that has emerged as a result developments to the world's most popular social networking site. Golley Engage looks at the ...
It’s important that one thing remains at the centre of any digital marketing strategy - the consumer."
Happy New Year! As we look forward to 2012 and all that it has in store, it’s important that one thing remains at the centre of any digital marketing strategy - the consumer. In the spirit of starting as we mean to go on, this week Golley Engage explores the way your customers consume digital medi...
Next year is set to be the year of truly mobile marketing.
Next year is set to be the year of truly mobile marketing. With smartphone penetration reaching 50%[1], and 52% of consumers already using their mobiles during the shopping process[2], it pays for your business to be mobile. Savvy shoppers are using their phones to research products or services, che...
We’re used to hearing about e-commerce and m-commerce, but now it’s f-commerce that’s getting the marketing world excited.
We’re used to hearing about e-commerce and m-commerce, but now it’s f-commerce that’s getting the marketing world excited. F-commerce is a relatively new term which describes brands’ use of Facebook to drive sales. This includes so-called ‘f-stores’, fully transactional Facebook Pages th...
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