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Twitter is changing the way we watch television. We no longer sit around the television as a family engrossed in our favourite television programmes – instead we watch telly on our terms; choosing to view programmes at a time convenient to us, across laptops, tablets and mobile phones, and all in High Definition. In the [...]
Twitter is changing the way we watch television. We no longer sit around the television as a family engrossed in our favourite television programmes - instead we watch telly on our terms; choosing to view programmes at a time convenient to us, across laptops, tablets and mobile phones, and all in Hi...
This weeks Guardian Blog featured a fantastic article from @GreensladeR about the closure of the News of the World and the knock-on effects on the remaining Sunday tabloids readerships. With no clear winner in the race to secure the News of the Worlds 2.7 million readers, are Brits just not reading newspapers any more? Greenslade reported that the weekend’s big winner was the Daily Star Sunday, up more than 110%. The People increased its readership by more than 50% and the Sunday Mirror scooped 40% more readers.
However, you will note that statistically this means that instead of replacing like for like, a large number of NOTW readers just didnt buy a Sunday paper at all. According to a study by Pew Project for Excellence in Journalism, 41% of the British public said they gather more and more of their news ...
With six down, tonight’s episode of The Apprentice sees Lord Sugar’s remaining ten protégés face the ultimate creative task – advertising
How will Stuart “The Brand” Baggs, telecoms entrepreneur and the youngest ever contestant on the show fair alongside the only remaining creative left on the shelf, Alex Epstein, in creating a new brand of household cleaner? With the traditional advertising model moving into conversation and...
I had a meeting with the guys from Google the other day and they where telling me that the volume of search in retail areas such as electricals and fashion have gone back to pre crisis levels and the key words used are more around range and features and not around price, discount or money off.
Logic says that consumers should have filled their boots before the rise in VAT in January, but as ever logic and the consumer are never good bed fellows. The City and the economists are all still very gloomy about the chances of a double dip recession and slow growth, or not growth, but they are re...
Social Media is definitely a big deal, twitter is growing at a staggering 1382% in the UK According to Neilsen, Facebook is not far behind. This incredible growth is forcing clients to re-evaluate their entire communications mix.
Brands are exploring new ways to position themselves as conversational and adapt to this growth as well as exploiting the emergence of newer platforms such as in game advertising, product placement and mobile. Mobile is also growing exponentially with the increasing use of smartphones. Smartphones ...
There was a very interesting article that was in AdAge.com this week discussing how Search may not work for retailers – http://adage.com/digital/article?article_id=140089. The research that Nielsens Co.’s Online division conducted found that paid search only accounted for ~10% of their traffic whilst direct traffic accounted for 61%, comparison shopping 1% and all other forms covered the remainder.
There was a very interesting article that was in AdAge.com this week discussing how Search may not work for retailers. The research that Nielsens Co.’s Online division conducted found that paid search only accounted for ~10% of their traffic whilst direct traffic accounted for 61%, comparison shop...
Today, I attended my second digital event in as many weeks in Birmingham. On 21st October, I attended Hello Digital, Birmingham’s first digital festival at Millennium Point. It was a day jam-packed full of seminars, lectures and workshops tackling the issues and topics surrounding the use of digital media in Birmingham.
Fast forward two weeks and I am sat in another conference hall, this time at the ICC to take part in The Big Debate. Today’s discussion: Can the Midlands Creative Industries revolutionise the UK economy? And with keynote speakers from Wunderman and Mudlark, there was a heavy weighting towards the ...
So… the time has finally arrived. Toon Towers has officially joined the blogosphere!
So… the time has finally arrived. Toon Towers has officially joined the blogosphere! Now that the announcement has been made, it’s time to get down to basics and introduce who we are and explain why we’ve decided to take the plunge into the great blogging unknown. Firstly, we are Golley ...
I was totally thrilled about the launch of WIRED in the UK this month and had to tell several people around the office… this seminal US publication has always been a great way to digest the latest global trends in technology, culture and the latest happenings
What with 15,000 RSS feeds and god knows how many links on linked-in, facebook etc.. and friends in far away digital corners of the web, this magazine still manages to do what those snackable content items do not. It gives me meaningful, leftfield and well researched information about what is hap...
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