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According to a report published this week, there are serious financial benefits to implementing campaigns which recruit fans or require users to install applications on Facebook...
According to a report published this week [1], there are serious financial benefits to implementing campaigns which recruit fans or require users to install applications on Facebook, as opposed to directing traffic to external sites. With this in mind, Golley Engage has compiled a list of dos and do...
The battle between competing operating systems, Apple’s iOS and the Android OS, is a story that has the tech world gripped.
The battle between competing operating systems, Apple’s iOS and the Android OS, is a story that has the tech world gripped. With Android now holding Apple’s previously uncontested majority market share, Golley Engage looks into what’s fuelling Android’s meteoric rise to the top, whilst also ...
It’s important that one thing remains at the centre of any digital marketing strategy - the consumer."
Happy New Year! As we look forward to 2012 and all that it has in store, it’s important that one thing remains at the centre of any digital marketing strategy - the consumer. In the spirit of starting as we mean to go on, this week Golley Engage explores the way your customers consume digital medi...
At the risk of sounding like an over-enthusiastic Edward and Tubbs from the League of Gentlemen “Are you hyperlocal?” is now a question which should be raised by every client selecting a communications agency.
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Facebook is changing. And not like they’ve changed before. These are not minor tweaks to the layout – like the Newsfeed feature that they brought in last year – this time around the changes mark a fundamental shift in the way the platform operates. Historically, Facebook changes however minor have been unpopular with users, so who [...]
Facebook is changing. And not like they’ve changed before. These are not minor tweaks to the layout - like the Newsfeed feature that they brought in last year - this time around the changes mark a fundamental shift in the way the platform operates. Historically, Facebook changes however minor hav...
We all use search; in fact, we are all completely and utterly reliant on search. For everything from settling barroom debate to conducting weighty desk research, over 52% of Brits confess to using search between 10 and 20 times a day. Unsurprisingly over 91% of those searches are conducted with Google*. With the recent acquisition [...]
We all use search; in fact, we are all completely and utterly reliant on search. For everything from settling barroom debate to conducting weighty desk research, over 52% of Brits confess to using search between 10 and 20 times a day. Unsurprisingly over 91% of those searches are conducted with Goog...
Facebook and Twitter have gone nuclear, with a combined total of over 850 million active users worldwide, most brands are now looking to promote their wares directly to consumers through these leading social media platforms. But with new social media channels launching everyday, there is a great deal of competition for consumers’ attention and choice for [...]
Facebook and Twitter have gone nuclear, with a combined total of over 850 million active users worldwide, most brands are now looking to promote their wares directly to consumers through these leading social media platforms. But with new social media channels launching everyday, there is a grea...
Internet security is top of the media agenda this week, thanks to Facebook’s rehaul of users’ privacy options. GolleyS Bham explores what has changed, and how worried we really should be about publishing branded content online.
Internet security is top of the media agenda this week, thanks to Facebook’s rehaul of users’ privacy options. GolleyS Bham explores what has changed, and how worried we really should be about publishing branded content online. Facebook has often been criticised for its reportedly ‘lax’ a...
Twitter is changing the way we watch television. We no longer sit around the television as a family engrossed in our favourite television programmes – instead we watch telly on our terms; choosing to view programmes at a time convenient to us, across laptops, tablets and mobile phones, and all in High Definition. In the [...]
Twitter is changing the way we watch television. We no longer sit around the television as a family engrossed in our favourite television programmes - instead we watch telly on our terms; choosing to view programmes at a time convenient to us, across laptops, tablets and mobile phones, and all in Hi...
This weeks Guardian Blog featured a fantastic article from @GreensladeR about the closure of the News of the World and the knock-on effects on the remaining Sunday tabloids readerships. With no clear winner in the race to secure the News of the Worlds 2.7 million readers, are Brits just not reading newspapers any more? Greenslade reported that the weekend’s big winner was the Daily Star Sunday, up more than 110%. The People increased its readership by more than 50% and the Sunday Mirror scooped 40% more readers.
However, you will note that statistically this means that instead of replacing like for like, a large number of NOTW readers just didnt buy a Sunday paper at all. According to a study by Pew Project for Excellence in Journalism, 41% of the British public said they gather more and more of their news ...
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