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‘digital’
I had a meeting with the guys from Google the other day and they where telling me that the volume of search in retail areas such as electricals and fashion have gone back to pre crisis levels and the key words used are more around range and features and not around price, discount or money off.
Logic says that consumers should have filled their boots before the rise in VAT in January, but as ever logic and the consumer are never good bed fellows. The City and the economists are all still very gloomy about the chances of a double dip recession and slow growth, or not growth, but they are re...
Social Media is definitely a big deal, twitter is growing at a staggering 1382% in the UK According to Neilsen, Facebook is not far behind. This incredible growth is forcing clients to re-evaluate their entire communications mix.
Brands are exploring new ways to position themselves as conversational and adapt to this growth as well as exploiting the emergence of newer platforms such as in game advertising, product placement and mobile. Mobile is also growing exponentially with the increasing use of smartphones. Smartphones ...
There was a very interesting article that was in AdAge.com this week discussing how Search may not work for retailers – http://adage.com/digital/article?article_id=140089. The research that Nielsens Co.’s Online division conducted found that paid search only accounted for ~10% of their traffic whilst direct traffic accounted for 61%, comparison shopping 1% and all other forms covered the remainder.
There was a very interesting article that was in AdAge.com this week discussing how Search may not work for retailers. The research that Nielsens Co.’s Online division conducted found that paid search only accounted for ~10% of their traffic whilst direct traffic accounted for 61%, comparison shop...
Today, I attended my second digital event in as many weeks in Birmingham. On 21st October, I attended Hello Digital, Birmingham’s first digital festival at Millennium Point. It was a day jam-packed full of seminars, lectures and workshops tackling the issues and topics surrounding the use of digital media in Birmingham.
Fast forward two weeks and I am sat in another conference hall, this time at the ICC to take part in The Big Debate. Today’s discussion: Can the Midlands Creative Industries revolutionise the UK economy? And with keynote speakers from Wunderman and Mudlark, there was a heavy weighting towards the ...
So… the time has finally arrived. Toon Towers has officially joined the blogosphere!
So… the time has finally arrived. Toon Towers has officially joined the blogosphere! Now that the announcement has been made, it’s time to get down to basics and introduce who we are and explain why we’ve decided to take the plunge into the great blogging unknown. Firstly, we are Golley ...
I was totally thrilled about the launch of WIRED in the UK this month and had to tell several people around the office… this seminal US publication has always been a great way to digest the latest global trends in technology, culture and the latest happenings
What with 15,000 RSS feeds and god knows how many links on linked-in, facebook etc.. and friends in far away digital corners of the web, this magazine still manages to do what those snackable content items do not. It gives me meaningful, leftfield and well researched information about what is hap...
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