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‘Customers’
A recent poll by online agent Netflights.com found that 76% of travellers believed content on online review sites to be a valuable guide.
A recent poll by online agent Netflights.com (http://www.netflights.com) found that 76% of travellers believed content on online review sites to be a valuable guide [1]. With over 50 million unique monthly users, 50 million reviews and 6 million photos, it's no surprise that TripAdvisor is widely re...
Consumers are misbehaving because brands can no longer control the relationship their customers have with them, push messaging and controlling public relations spin now only serves to push customers away and make them more suspicious of the values and belief of the brand they once held dear.
Brands need to approach their customers in the same way that two adults approach each other in conversation, if brands are open in the tone and content with which they communicate, if they are clear what they expect from their customers and what they will get in return and if they are authentic in ...
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