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This week, Golley Engage explores what data you can and can’t track using the service, and whether Google holds the answer to converting your website traffic into custom.
Online analytics and tracking services offer some of the most comprehensive research and evaluation data available to marketers. From number of visitors to exactly which sites are driving referrals, the key to the success of your marketing campaign is at your fingertips. With so many paid-for dashbo...
It’s important that one thing remains at the centre of any digital marketing strategy - the consumer."
Happy New Year! As we look forward to 2012 and all that it has in store, it’s important that one thing remains at the centre of any digital marketing strategy - the consumer. In the spirit of starting as we mean to go on, this week Golley Engage explores the way your customers consume digital medi...
Recent research by social media monitoring service Reppler has found that 91% of employers use social media channels such as Twitter, Facebook and LinkedIn to screen job applicants – with 69% rejecting a candidate based on something they saw.
Recent research by social media monitoring service Reppler has found that 91% of employers use social media channels such as Twitter, Facebook and LinkedIn to screen job applicants – with 69% rejecting a candidate based on something they saw. Clearly the benefits of being able to screen applicants...
We’re used to hearing about e-commerce and m-commerce, but now it’s f-commerce that’s getting the marketing world excited.
We’re used to hearing about e-commerce and m-commerce, but now it’s f-commerce that’s getting the marketing world excited. F-commerce is a relatively new term which describes brands’ use of Facebook to drive sales. This includes so-called ‘f-stores’, fully transactional Facebook Pages th...
Sitting somewhere between Bluetooth and contactless payment technology, Near Field Communication (NFC) technology allows you to transfer data from two tagged devices simply by touching them together, and unlike Bluetooth it works at a range of just 1.5 inches and is therefore more secure.
Smartphone technology has made this sort of data transfer possible since 2004, that said, NFC is still in its infancy and marketeers have not yet identified the significant opportunities the technology affords brands who are active in the digital space. With all the major phone operators set to laun...
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