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‘british tv advertising’
Just as 6 June 1944 will forever be "D-Day", Monday 28 February 2011 should become known as "P-Day" in advertising circles.
"P-Day" - as in product placement - becoming legal in the commercial television industry from Monday for the first time in human history - well in the UK anyway. And it doesn't get much more auspicious than that. If Product Placement has been included within a programme - the programme must ...
Over the last 10 years, we’ve been told that TV is dying. Everyday, news of its demise has been expected – especially by the more hysterical breed of digital zealot. Tivo, YouTube, Hulu – it was all going to kill TV like Bobby shot JR.
So how come we’re watching more of it than ever? TGI recently showed that 99% of ALL video was watched on traditional television. That’s ALL video – including YouTube, virals, Hulu et al. What’s more, viewing figures in general have risen 3.79% year-on-year since 2005 – especially amongs...
The ad business doesn’t like to admit it – but it’s a fashion business.
The early years of British TV advertising was the era of animation or jingles or, preferably, both. At any gathering of middle-aged or older people even today, just sing a few notes of You’ll wonder where the yellow went when you brush your teeth with Pepsodent or Murraymints – too good to hurry...
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