Blog
Posts Tagged
‘Brands’
Golley Engage explores how this documentary has highlighted the delicate relationship between the Facebook user and the platform, and how we move forward as marketers.
Last night’s must-see TV ‘Mark Zuckerberg: Inside Facebook’ offered fans of the site the opportunity to catch a rare interview with founder Mark Zuckerberg. However, where the documentary really packed its punch was in Emily Maitlis’ frank deconstruction of the myths surrounding Facebook’s...
Next year is set to be the year of truly mobile marketing.
Next year is set to be the year of truly mobile marketing. With smartphone penetration reaching 50%[1], and 52% of consumers already using their mobiles during the shopping process[2], it pays for your business to be mobile. Savvy shoppers are using their phones to research products or services, che...
Last week Google+ opened its doors to businesses, inviting consumer brands and SMEs alike to create a presence on the site and interact with the network’s 25 million registered users.
Last week Google+ opened its doors to businesses, inviting consumer brands and SMEs alike to create a presence on the site and interact with the network’s 25 million registered users. Several consumer giants have been quick off the blocks, with Google+ now counting Burberry, Mail Online, O2 and M...
A recent poll by online agent Netflights.com found that 76% of travellers believed content on online review sites to be a valuable guide.
A recent poll by online agent Netflights.com (http://www.netflights.com) found that 76% of travellers believed content on online review sites to be a valuable guide [1]. With over 50 million unique monthly users, 50 million reviews and 6 million photos, it's no surprise that TripAdvisor is widely re...
We’re used to hearing about e-commerce and m-commerce, but now it’s f-commerce that’s getting the marketing world excited.
We’re used to hearing about e-commerce and m-commerce, but now it’s f-commerce that’s getting the marketing world excited. F-commerce is a relatively new term which describes brands’ use of Facebook to drive sales. This includes so-called ‘f-stores’, fully transactional Facebook Pages th...
Twitter’s Promoted Tweets have been on the cards for quite some time now, but last week Sky became the first brand to use the advertising platform in the UK. Previously, only users in the U.S. were able to see Promoted Tweets, Promoted Trends and Promoted Accounts.
Twitter’s Promoted Tweets have been on the cards for quite some time now, but last week Sky became the first brand to use the advertising platform in the UK. Previously, only users in the U.S. were able to see Promoted Tweets, Promoted Trends and Promoted Accounts. Now Brands will be able to use T...
Facebook is changing. And not like they’ve changed before. These are not minor tweaks to the layout – like the Newsfeed feature that they brought in last year – this time around the changes mark a fundamental shift in the way the platform operates. Historically, Facebook changes however minor have been unpopular with users, so who [...]
Facebook is changing. And not like they’ve changed before. These are not minor tweaks to the layout - like the Newsfeed feature that they brought in last year - this time around the changes mark a fundamental shift in the way the platform operates. Historically, Facebook changes however minor hav...
We all use search; in fact, we are all completely and utterly reliant on search. For everything from settling barroom debate to conducting weighty desk research, over 52% of Brits confess to using search between 10 and 20 times a day. Unsurprisingly over 91% of those searches are conducted with Google*. With the recent acquisition [...]
We all use search; in fact, we are all completely and utterly reliant on search. For everything from settling barroom debate to conducting weighty desk research, over 52% of Brits confess to using search between 10 and 20 times a day. Unsurprisingly over 91% of those searches are conducted with Goog...
Still in its testing phase, Google+ has not yet launched any of its specialist brand features and does not intend to do so until later this year. But with so many major brands jumping the gun and starting personal pages for their company/product, it begs the question will Google+ brand pages live up to all the online speculation and blow Facebook Pages out of the water?
Google's VP of Products, Bradley Horowitz said of Google+ brand pages: "Let me be clear - and I’m sorry if this wasn’t obvious - we are not currently supporting brands, organizations, and non-human entities in the Google+ field trial. Supporting these non-human entities is an obviously great ...
Sony’s struggle to compete with high-end mobile manufacturers, such as Apple, has been widely publicised. A recent report from Gartner, for example, put Sony Ericsson’s global market share at 2.4% in 2010, down 46% from 2009. In the portable gaming sector, Sony’s PSP device is also a distant second to Nintendo’s handheld console, the DSi (likely to become even more popular with the launch of a 3D version in March).
Sony is now fighting back on both fronts with the Xperia Play, an Android-powered smartphone with a slide-out set of controller buttons, not dissimilar from the company’s original PSP gaming device. The idea of this is to allow mobile owners to play games that would normally have been too complex ...
Tags
PR, marketing, Social Media, Facebook, advertising, digital, Brands, Twitter, Public relations, Online, Google, Golley Slater, Apple, Shopper Marketing, Retail Marketing, mobile, iphone, Retail, internet, communications, Leeds Office, technology, SEO, Campaign, brand, Online content, Cardiff, Instore, Android, Smartphone, business, e-commerce, Consumers, product placement, Search, Google Analytics, british tv advertising, Blogging, PR Agencies, LinkedIn, FMCG, iPad, YouTube, QR, tech
