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Writing a brief for a PR agency is basically like writing a job description. It provides a clear picture of your brand values, tells an agency where your brand currently stands within your market, your unique selling points, and where you eventually want it to be.
Much like a job description sets out what an employer is looking for in a potential employee, an agency brief states what a company is trying to find in an agency. A job description describes the business briefly, discusses the area within which the candidate should have some experience and gives a ...
Last weeks Sunday Times ran this head line "After a year’s work, out goes the “Make the most of now” tagline, in favour of the simpler “Power to you”. Instead of dictating to customers, Vodafone wants to let them know that they, with phone in hand hooked up to the mobile internet, are now in charge."
This week Campaign ran the headline 'Giffgaff encourages users to get involved with the brand’. It is a new mobile phone company which puts the customer at the centre of its business. The proposition is that as a customer, the more you give Giffgaff the more you will get back, they want advertis...
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