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Last week, Google Analytics made some noted changes to their service, offering paid customers better access to data than ever before.
Last week, Google Analytics made some noted changes to their service, offering paid customers better access to data than ever before. Prior to the changes, there was a one hour delay in information becoming available to brands through Google’s free analytics tool and a 24-hour lag on full data re...
I doubt you need this blog to tell you that social media is on the rise. If statistics are to be believed many of you are regulars on Facebook and Twitter. However, social media is not just about catching up with old school friends or watching funny videos. Simply put, it’s about people having conversations online which are powered by blogs, social networking sites, forums, message boards and content sharing sites.
The art of conversation is not new and neither is exchanging information with others. Companies have been actively involved in word of mouth marketing for years through PR. However, the increase in the use of social media allows consumers today to have much more choice about how they interact wi...
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