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‘Birmingham’
Today, I attended my second digital event in as many weeks in Birmingham. On 21st October, I attended Hello Digital, Birmingham’s first digital festival at Millennium Point. It was a day jam-packed full of seminars, lectures and workshops tackling the issues and topics surrounding the use of digital media in Birmingham.
Fast forward two weeks and I am sat in another conference hall, this time at the ICC to take part in The Big Debate. Today’s discussion: Can the Midlands Creative Industries revolutionise the UK economy? And with keynote speakers from Wunderman and Mudlark, there was a heavy weighting towards the ...
In Adland, it’s widely accepted that great creative won’t get good results. Awards ceremonies heap gongs galore on work that, if it ran at all, didn’t actually achieve a great deal for the client. This, it is said, is the way of things...Knickers to that, we say.
Our recent work for Twycross Zoo led to a 300% increase in visitor numbers when it ran earlier this year – something that the client was understandably pretty chuffed with. But it’s just been nominated for 7 Cream Awards too. Naturally, we’re really chuffed with that – but so is the clie...
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