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‘Apple’
The battle between competing operating systems, Apple’s iOS and the Android OS, is a story that has the tech world gripped.
The battle between competing operating systems, Apple’s iOS and the Android OS, is a story that has the tech world gripped. With Android now holding Apple’s previously uncontested majority market share, Golley Engage looks into what’s fuelling Android’s meteoric rise to the top, whilst also ...
It’s important that one thing remains at the centre of any digital marketing strategy - the consumer."
Happy New Year! As we look forward to 2012 and all that it has in store, it’s important that one thing remains at the centre of any digital marketing strategy - the consumer. In the spirit of starting as we mean to go on, this week Golley Engage explores the way your customers consume digital medi...
Since its release of the iconic iPad in April 2010, Apple Inc. have dominated the tablet computer sector, holding a 73% UK market share..[1]
Since 2010, alternatives have been coming on the market at increasing rates, including the HP Touchpad, the Blackberry Playbook and the Asus Eee Pad Transformer. However, none have as yet captured consumer imaginations on the same magnitude as the iPad. Undeterred by a recent run of relative failu...
Next year is set to be the year of truly mobile marketing.
Next year is set to be the year of truly mobile marketing. With smartphone penetration reaching 50%[1], and 52% of consumers already using their mobiles during the shopping process[2], it pays for your business to be mobile. Savvy shoppers are using their phones to research products or services, che...
Sony’s struggle to compete with high-end mobile manufacturers, such as Apple, has been widely publicised. A recent report from Gartner, for example, put Sony Ericsson’s global market share at 2.4% in 2010, down 46% from 2009. In the portable gaming sector, Sony’s PSP device is also a distant second to Nintendo’s handheld console, the DSi (likely to become even more popular with the launch of a 3D version in March).
Sony is now fighting back on both fronts with the Xperia Play, an Android-powered smartphone with a slide-out set of controller buttons, not dissimilar from the company’s original PSP gaming device. The idea of this is to allow mobile owners to play games that would normally have been too complex ...
The world has now seen the unveiling of probably one of the most over hyped (and overpriced!) pieces of technology in the world.
Apples iPad (bad choice of name Steve – have you no women in your Marketing Department?) has been hyped as the next best thing since sliced bread – the greatest technological advancement since James Watt wondered whether he could turn pressurized steam into mechanical energy – the second comin...
James Surowiecki’s book Wisdom of the crowds in 2004 expounds the theory that the power of the crowd has the ability to guess or calculate more accurate answers than those of individual experts.
Online is the prefect testing ground of this theory for many brands to collaborate with individuals and communities who share a common passion. Apple opened up the source to its iphone and now they can claim over 90,000 applications for the iphone, the majority of which have been developed ...
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