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‘Apple’
The world has now seen the unveiling of probably one of the most over hyped (and overpriced!) pieces of technology in the world.
Apples iPad (bad choice of name Steve – have you no women in your Marketing Department?) has been hyped as the next best thing since sliced bread – the greatest technological advancement since James Watt wondered whether he could turn pressurized steam into mechanical energy – the second comin...
James Surowiecki’s book Wisdom of the crowds in 2004 expounds the theory that the power of the crowd has the ability to guess or calculate more accurate answers than those of individual experts.
Online is the prefect testing ground of this theory for many brands to collaborate with individuals and communities who share a common passion. Apple opened up the source to its iphone and now they can claim over 90,000 applications for the iphone, the majority of which have been developed ...
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