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The battle between competing operating systems, Apple’s iOS and the Android OS, is a story that has the tech world gripped.
The battle between competing operating systems, Apple’s iOS and the Android OS, is a story that has the tech world gripped. With Android now holding Apple’s previously uncontested majority market share, Golley Engage looks into what’s fuelling Android’s meteoric rise to the top, whilst also ...
It’s important that one thing remains at the centre of any digital marketing strategy - the consumer."
Happy New Year! As we look forward to 2012 and all that it has in store, it’s important that one thing remains at the centre of any digital marketing strategy - the consumer. In the spirit of starting as we mean to go on, this week Golley Engage explores the way your customers consume digital medi...
Next year is set to be the year of truly mobile marketing.
Next year is set to be the year of truly mobile marketing. With smartphone penetration reaching 50%[1], and 52% of consumers already using their mobiles during the shopping process[2], it pays for your business to be mobile. Savvy shoppers are using their phones to research products or services, che...
Sony’s struggle to compete with high-end mobile manufacturers, such as Apple, has been widely publicised. A recent report from Gartner, for example, put Sony Ericsson’s global market share at 2.4% in 2010, down 46% from 2009. In the portable gaming sector, Sony’s PSP device is also a distant second to Nintendo’s handheld console, the DSi (likely to become even more popular with the launch of a 3D version in March).
Sony is now fighting back on both fronts with the Xperia Play, an Android-powered smartphone with a slide-out set of controller buttons, not dissimilar from the company’s original PSP gaming device. The idea of this is to allow mobile owners to play games that would normally have been too complex ...
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