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‘advertising’
Twitter’s Promoted Tweets have been on the cards for quite some time now, but last week Sky became the first brand to use the advertising platform in the UK. Previously, only users in the U.S. were able to see Promoted Tweets, Promoted Trends and Promoted Accounts.
Twitter’s Promoted Tweets have been on the cards for quite some time now, but last week Sky became the first brand to use the advertising platform in the UK. Previously, only users in the U.S. were able to see Promoted Tweets, Promoted Trends and Promoted Accounts. Now Brands will be able to use T...
Facebook is changing. And not like they’ve changed before. These are not minor tweaks to the layout – like the Newsfeed feature that they brought in last year – this time around the changes mark a fundamental shift in the way the platform operates. Historically, Facebook changes however minor have been unpopular with users, so who [...]
Facebook is changing. And not like they’ve changed before. These are not minor tweaks to the layout - like the Newsfeed feature that they brought in last year - this time around the changes mark a fundamental shift in the way the platform operates. Historically, Facebook changes however minor hav...
We all use search; in fact, we are all completely and utterly reliant on search. For everything from settling barroom debate to conducting weighty desk research, over 52% of Brits confess to using search between 10 and 20 times a day. Unsurprisingly over 91% of those searches are conducted with Google*. With the recent acquisition [...]
We all use search; in fact, we are all completely and utterly reliant on search. For everything from settling barroom debate to conducting weighty desk research, over 52% of Brits confess to using search between 10 and 20 times a day. Unsurprisingly over 91% of those searches are conducted with Goog...
In the past year, Quick Response (QR) codes – the small black and white pixellated boxes, scanable by any smartphone with the right app installed, found in shop windows, on billboards and even on beach volleyball bikini bottoms – have become relatively commonplace. Within the marketing industry at least, their potential to succinctly bridge the [...]
In the past year, Quick Response (QR) codes - the small black and white pixellated boxes, scanable by any smartphone with the right app installed, found in shop windows, on billboards and even on beach volleyball bikini bottoms - have become relatively commonplace. Within the marketing industry at l...
Still in its testing phase, Google+ has not yet launched any of its specialist brand features and does not intend to do so until later this year. But with so many major brands jumping the gun and starting personal pages for their company/product, it begs the question will Google+ brand pages live up to all the online speculation and blow Facebook Pages out of the water?
Google's VP of Products, Bradley Horowitz said of Google+ brand pages: "Let me be clear - and I’m sorry if this wasn’t obvious - we are not currently supporting brands, organizations, and non-human entities in the Google+ field trial. Supporting these non-human entities is an obviously great ...
Just as 6 June 1944 will forever be "D-Day", Monday 28 February 2011 should become known as "P-Day" in advertising circles.
"P-Day" - as in product placement - becoming legal in the commercial television industry from Monday for the first time in human history - well in the UK anyway. And it doesn't get much more auspicious than that. If Product Placement has been included within a programme - the programme must ...
In a recent musing from Claire Beale, the editor of Campaign argued that brands spend “millions on a campaign idea after exhaustive research and testing … with little return” and that it runs contrary to a commercial environment where brands must act faster and more decisively than ever.
It’s tempting to dredge up famous quotes from WARC when trying to justify the value of research to advertising agencies and their clients. David Ogilvy, for example, has a particularly juicy one: “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy sig...
With six down, tonight’s episode of The Apprentice sees Lord Sugar’s remaining ten protégés face the ultimate creative task – advertising
How will Stuart “The Brand” Baggs, telecoms entrepreneur and the youngest ever contestant on the show fair alongside the only remaining creative left on the shelf, Alex Epstein, in creating a new brand of household cleaner? With the traditional advertising model moving into conversation and...
Golley Slater Leeds has set up a service to support members of the industry affected by redundancy.
The ‘lifeboat desk’ has been set up by us for anyone in marketing made redundant to get in contact as they look for help to find them new employment within the industry. We have all experienced the difficulties of being unemployed and the lows which follow. Loss in confidence and low esteem i...
Does the nation want to cook like Raymond Blanc?
Not according to the latest IGD report*. Although we might find TV celebrity chefs entertaining to watch — not many of us have the tools, the time, or the patience to recreate their recipes in our own kitchens. Weekday meal preparation has changed, with 4 out of 5 of us now favouring so-called ...
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