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‘advertising’
It’s important that one thing remains at the centre of any digital marketing strategy - the consumer."
Happy New Year! As we look forward to 2012 and all that it has in store, it’s important that one thing remains at the centre of any digital marketing strategy - the consumer. In the spirit of starting as we mean to go on, this week Golley Engage explores the way your customers consume digital medi...
And so this is Christmas… and what a difference a year can make to the digital landscape."
And so this is Christmas… and what a difference a year can make to the digital landscape. Google launched an assault on social networking with the birth of Google+, Amazon surpassed all expectations with the Kindle Fire, and this year also witnessed the sad passing of one of our generation’s tec...
Golley Engage explores how this documentary has highlighted the delicate relationship between the Facebook user and the platform, and how we move forward as marketers.
Last night’s must-see TV ‘Mark Zuckerberg: Inside Facebook’ offered fans of the site the opportunity to catch a rare interview with founder Mark Zuckerberg. However, where the documentary really packed its punch was in Emily Maitlis’ frank deconstruction of the myths surrounding Facebook’s...
Next year is set to be the year of truly mobile marketing.
Next year is set to be the year of truly mobile marketing. With smartphone penetration reaching 50%[1], and 52% of consumers already using their mobiles during the shopping process[2], it pays for your business to be mobile. Savvy shoppers are using their phones to research products or services, che...
We’re used to hearing about e-commerce and m-commerce, but now it’s f-commerce that’s getting the marketing world excited.
We’re used to hearing about e-commerce and m-commerce, but now it’s f-commerce that’s getting the marketing world excited. F-commerce is a relatively new term which describes brands’ use of Facebook to drive sales. This includes so-called ‘f-stores’, fully transactional Facebook Pages th...
Twitter’s Promoted Tweets have been on the cards for quite some time now, but last week Sky became the first brand to use the advertising platform in the UK. Previously, only users in the U.S. were able to see Promoted Tweets, Promoted Trends and Promoted Accounts.
Twitter’s Promoted Tweets have been on the cards for quite some time now, but last week Sky became the first brand to use the advertising platform in the UK. Previously, only users in the U.S. were able to see Promoted Tweets, Promoted Trends and Promoted Accounts. Now Brands will be able to use T...
Facebook is changing. And not like they’ve changed before. These are not minor tweaks to the layout – like the Newsfeed feature that they brought in last year – this time around the changes mark a fundamental shift in the way the platform operates. Historically, Facebook changes however minor have been unpopular with users, so who [...]
Facebook is changing. And not like they’ve changed before. These are not minor tweaks to the layout - like the Newsfeed feature that they brought in last year - this time around the changes mark a fundamental shift in the way the platform operates. Historically, Facebook changes however minor hav...
We all use search; in fact, we are all completely and utterly reliant on search. For everything from settling barroom debate to conducting weighty desk research, over 52% of Brits confess to using search between 10 and 20 times a day. Unsurprisingly over 91% of those searches are conducted with Google*. With the recent acquisition [...]
We all use search; in fact, we are all completely and utterly reliant on search. For everything from settling barroom debate to conducting weighty desk research, over 52% of Brits confess to using search between 10 and 20 times a day. Unsurprisingly over 91% of those searches are conducted with Goog...
In the past year, Quick Response (QR) codes – the small black and white pixellated boxes, scanable by any smartphone with the right app installed, found in shop windows, on billboards and even on beach volleyball bikini bottoms – have become relatively commonplace. Within the marketing industry at least, their potential to succinctly bridge the [...]
In the past year, Quick Response (QR) codes - the small black and white pixellated boxes, scanable by any smartphone with the right app installed, found in shop windows, on billboards and even on beach volleyball bikini bottoms - have become relatively commonplace. Within the marketing industry at l...
Still in its testing phase, Google+ has not yet launched any of its specialist brand features and does not intend to do so until later this year. But with so many major brands jumping the gun and starting personal pages for their company/product, it begs the question will Google+ brand pages live up to all the online speculation and blow Facebook Pages out of the water?
Google's VP of Products, Bradley Horowitz said of Google+ brand pages: "Let me be clear - and I’m sorry if this wasn’t obvious - we are not currently supporting brands, organizations, and non-human entities in the Google+ field trial. Supporting these non-human entities is an obviously great ...
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