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‘advertising’


 

Golley Slater Leeds has set up a service to support members of the industry affected by redundancy.

The ‘lifeboat desk’ has been set up by us for anyone in marketing made redundant to get in contact as they look for help to find them new employment within the industry. We have all experienced the difficulties of being unemployed and the lows which follow. Loss in confidence and low esteem i...

 

Does the nation want to cook like Raymond Blanc?

Not according to the latest IGD report*. Although we might find TV celebrity chefs entertaining to watch — not many of us have the tools, the time, or the patience to recreate their recipes in our own kitchens. Weekday meal preparation has changed, with 4 out of 5 of us now favouring so-called ...

 

Social Media is definitely a big deal, twitter is growing at a staggering 1382% in the UK According to Neilsen, Facebook is not far behind. This incredible growth is forcing clients to re-evaluate their entire communications mix.

Brands are exploring new ways to position themselves as conversational and adapt to this growth as well as exploiting the emergence of newer platforms such as in game advertising, product placement and mobile. Mobile is also growing exponentially with the increasing use of smartphones. Smartphones ...

 

There are a growing number of retail media opportunities. We achieve results by spotting them early, recommending them to our clients and designing appropriate content.

The recent launch of Morrisons’ on-line magazine, we can presume, is a step towards an online retail strategy (Click here to view). There is an opportunity for brands to include dynamic content to target an email audience. We visit all the leading retailers on a weekly basis to identify new s...

 

The ad business doesn’t like to admit it – but it’s a fashion business.

The early years of British TV advertising was the era of animation or jingles or, preferably, both. At any gathering of middle-aged or older people even today, just sing a few notes of You’ll wonder where the yellow went when you brush your teeth with Pepsodent or Murraymints – too good to hurry...

 

Shopper marketing has become the latest marketing ‘hot potato’. Suddenly brand owners are worried what happens to their customers when they go shopping.

These are just a few of the questions you should be asking yourself about your customers and know the answers… * Why have they stopped buying? * What are they buying instead? * Why aren’t they even bothering to go down our aisle? Focus groups be dammed, when was the last time...

 

The green issue has been around for a while and yet green advertising is exactly that, green.

It hasn’t really evolved over the past 10 years. And whilst consumers are obviously more aware of the issues, they haven’t really changed their behaviour that much. Does the average person recycle enough? Do they use their cars less? The answer to these questions is no. Take the n...

 

So… the time has finally arrived. Toon Towers has officially joined the blogosphere!

So… the time has finally arrived. Toon Towers has officially joined the blogosphere! Now that the announcement has been made, it’s time to get down to basics and introduce who we are and explain why we’ve decided to take the plunge into the great blogging unknown. Firstly, we are Golley ...

 

Award winning full service agency, Golley Slater Leeds, has fended off strong competition from other rival agencies and added three new clients.

Leading double glazing company, Safestyle UK, has enlisted the firm’s Public Relations expertise, while Wigan Athletic Football Club (WAFC) and the NHS County Durham and Darlington have signed up to work with the office’s Advertising team. They will join an extensive client list that includes...

 

FULL service agency Golley Slater Leeds has expanded its advertising team.

The advertising department has gone from a team of 9 in 2008 to 18 in 2009, with the most recent new recruits to the team being, New Business Manager, Emma Sutcliffe (31), Account Executive, Rona Askew (24) and Junior Graphic Designer, Dean Harding (22). With over 12 years sales expertise, gained...

 

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