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Since its release of the iconic iPad in April 2010, Apple Inc. have dominated the tablet computer sector, holding a 73% UK market share..[1]
Since 2010, alternatives have been coming on the market at increasing rates, including the HP Touchpad, the Blackberry Playbook and the Asus Eee Pad Transformer. However, none have as yet captured consumer imaginations on the same magnitude as the iPad. Undeterred by a recent run of relative failu...
Next year is set to be the year of truly mobile marketing.
Next year is set to be the year of truly mobile marketing. With smartphone penetration reaching 50%[1], and 52% of consumers already using their mobiles during the shopping process[2], it pays for your business to be mobile. Savvy shoppers are using their phones to research products or services, che...
Last week Google+ opened its doors to businesses, inviting consumer brands and SMEs alike to create a presence on the site and interact with the network’s 25 million registered users.
Last week Google+ opened its doors to businesses, inviting consumer brands and SMEs alike to create a presence on the site and interact with the network’s 25 million registered users. Several consumer giants have been quick off the blocks, with Google+ now counting Burberry, Mail Online, O2 and M...
A recent poll by online agent Netflights.com found that 76% of travellers believed content on online review sites to be a valuable guide.
A recent poll by online agent Netflights.com (http://www.netflights.com) found that 76% of travellers believed content on online review sites to be a valuable guide [1]. With over 50 million unique monthly users, 50 million reviews and 6 million photos, it's no surprise that TripAdvisor is widely re...
Recent research by social media monitoring service Reppler has found that 91% of employers use social media channels such as Twitter, Facebook and LinkedIn to screen job applicants – with 69% rejecting a candidate based on something they saw.
Recent research by social media monitoring service Reppler has found that 91% of employers use social media channels such as Twitter, Facebook and LinkedIn to screen job applicants – with 69% rejecting a candidate based on something they saw. Clearly the benefits of being able to screen applicants...
At the risk of sounding like an over-enthusiastic Edward and Tubbs from the League of Gentlemen “Are you hyperlocal?” is now a question which should be raised by every client selecting a communications agency.
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Golley Engage explores just how important it is to respond to customers via social media, and how you can enable this process within your business.
More and more consumers are turning to Twitter to complain about poor customer service, particular when they feel let down by existing channels. However, few companies have the infrastructure in place to manage queries directed via social networking sites. So how do you manage your online reputation...
GSBuild’s panel of experts gave us their thoughts on a range of topical questions involving media, communications and the built environment. With recent planning changes having come in, the media’s reaction to new localism has generally been mixed, with many pointing out the obvious dichotomy between localism and a presumption in favour of sustainable development. [...]
GSBuild’s panel of experts gave us their thoughts on a range of topical questions involving media, communications and the built environment. With recent planning changes having come in, the media’s reaction to new localism has generally been mixed, with many pointing out the obvious dichotomy...
We’re used to hearing about e-commerce and m-commerce, but now it’s f-commerce that’s getting the marketing world excited.
We’re used to hearing about e-commerce and m-commerce, but now it’s f-commerce that’s getting the marketing world excited. F-commerce is a relatively new term which describes brands’ use of Facebook to drive sales. This includes so-called ‘f-stores’, fully transactional Facebook Pages th...
Twitter’s Promoted Tweets have been on the cards for quite some time now, but last week Sky became the first brand to use the advertising platform in the UK. Previously, only users in the U.S. were able to see Promoted Tweets, Promoted Trends and Promoted Accounts.
Twitter’s Promoted Tweets have been on the cards for quite some time now, but last week Sky became the first brand to use the advertising platform in the UK. Previously, only users in the U.S. were able to see Promoted Tweets, Promoted Trends and Promoted Accounts. Now Brands will be able to use T...
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