Blog
Archive for
2010
There are a growing number of retail media opportunities. We achieve results by spotting them early, recommending them to our clients and designing appropriate content.
The recent launch of Morrisons’ on-line magazine, we can presume, is a step towards an online retail strategy (Click here to view). There is an opportunity for brands to include dynamic content to target an email audience. We visit all the leading retailers on a weekly basis to identify new s...
The ad business doesn’t like to admit it – but it’s a fashion business.
The early years of British TV advertising was the era of animation or jingles or, preferably, both. At any gathering of middle-aged or older people even today, just sing a few notes of You’ll wonder where the yellow went when you brush your teeth with Pepsodent or Murraymints – too good to hurry...
I doubt you need this blog to tell you that social media is on the rise. If statistics are to be believed many of you are regulars on Facebook and Twitter. However, social media is not just about catching up with old school friends or watching funny videos. Simply put, it’s about people having conversations online which are powered by blogs, social networking sites, forums, message boards and content sharing sites.
The art of conversation is not new and neither is exchanging information with others. Companies have been actively involved in word of mouth marketing for years through PR. However, the increase in the use of social media allows consumers today to have much more choice about how they interact wi...
Happy New Year everyone! It’s back to business at Toon Towers and 2010 is already bringing excitement, determination and anticipation!
After our (well deserved!) rest over the festive season, we’ve come back rejuvenated and bursting (literally, at the seams) with inspiration. Last year was everything we could have hoped for, and with the new addition of Clare Rushton as our Head of Office, we aim to push onwards and upwards in...
2010 the end of the “noughtities” and the start of the “teenies” so my new years resolution has to be to get Golley Slater to be more eco friendly and work towards being carbon neutral.
It is so easy to think we will grip it next year and anyway we recycle what we can and use trains and buses when we travel to client meetings when it is practical. My 2010 resolution is to make Golley Slater carbon neutral. Chris Lovell, Group CEO
I know the debate rages on about the worth of Twitter but, if used in the right context, it really can deliver!
We supported Skoda UK and their driver Guy Wilks recently at the Rally of Scotland in November. Given that we literally only had two weeks to secure as much coverage out of the Rally, we decided that social media and the internet should be heavily used. And yes, Twitter would be a key component of o...
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