Blog
Archive for
2010
Writing a brief for a PR agency is basically like writing a job description. It provides a clear picture of your brand values, tells an agency where your brand currently stands within your market, your unique selling points, and where you eventually want it to be.
Much like a job description sets out what an employer is looking for in a potential employee, an agency brief states what a company is trying to find in an agency. A job description describes the business briefly, discusses the area within which the candidate should have some experience and gives a ...
Don’t make them ask for directions.
Your customers are exposed to your brand messages long before they ever step in-store. But how do you maintain this momentum to guarantee sales? The number of touch points along the shopper journey is vast, from outdoor print and promotional events to in-store radio, POS and retailtainment. Great...
We were delighted with the attention our latest project drew this week with the launch of our methodology on attribution...
We were delighted with the attention our latest project drew this week with the launch of our methodology on attribution in conjunction with SearchIgnite. The results we have achieved surpassed all expectations driving an increased ROI for Center Parcs’ online campaigns by 54% and managing to r...
Breaking box office performance
We were really pleased to report at the end of last year our latest design and build win for the English National Opera. Now we are pleased to report that month on month the results are surpassing all records, and just recently in the month of May this year a new record breaking box office performan...
Real Time pollen app...
Clarityn's Real Time pollen app has really been embraced by hayfever suffers across the country. In the first 2 weeks since its launch the applications has been downloaded by just over 78,000 users. Furthermore this free app has had some really positive reviews, from the likes of The Application ...
UK’s first free hayfever iPhone application
Working closely with our client Clarityn, we have created the UK’s first free iPhone application that provides real time pollen forecasts. The app integrates with the iPhone's camera viewfinder and allows the user to view the local forecast, wherever they are in the UK via animated 3D 'pollen spor...
What's the occasion?
Increasingly, we tie our product and promotion to an ever burgeoning events calendar that still doesn’t satisfy our need for a constant sales curve. The requirement for the next ‘big event’ has seen the growth of invented occasions. The most important factor about this trend is not the prod...
A viewpoint on HIPS...
Well that was pretty quick wasn’t it? No messing from the new coalition, just wham! Away with red tape and unnecessary bureaucracy with the abolition of HIPs. While HIPs’ demise had been on the cards for quite a while, the speed and lack of notice on the announcement has come as a bit of a su...
Pro Bono PR Consultant to BITC’s Give & Gain Employee Volunteering Day
If employers took a poll among staff, they would probably be surprised by the number involved in volunteering work. The 2009 study by the Institute of Volunteering Research showed 87% of local volunteer centres had seen an increase in enquiries about volunteering opportunities. According to YouthNet...
I went to an interesting conference last week on Social Media in London. With some good quality speakers lined up from the likes of Microsoft, HP, moneysupermarket.com and Diageo, I expected to come away with all the answers. Unfortunately I didn’t!
What I did take out of the conference though is that pretty much everyone in all different industries and sectors are grappling to find the right approach for their company/brand when it comes to social media and that there is no one-size-fits all strategy. What works for Microsoft and HP doesn’t ...
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advertising, PR, digital, Twitter, Shopper Marketing, Retail Marketing, Golley Slater, Brands, Social Media, Facebook, Leeds Office, iphone, Retail, Instore, Campaign, marketing, Public relations, FMCG, brand, Consumers, Apple, Public Sector, Twycross Zoo, Birmingham, british tv advertising, Blogging, Online content, Radio 1, Bellwether Report 12 Oct 2009, communications, Cardiff, branding, PRide Awards, Hayfever, Mobile Phone, Vogue, Fashion, Simon Fuller, Model Agency, Vanity Fair, Giffgaff, Campaign Magazine, Vodafone, collaborate, Applications
