Blog
Archive for
2010
With six down, tonight’s episode of The Apprentice sees Lord Sugar’s remaining ten protégés face the ultimate creative task – advertising
How will Stuart “The Brand” Baggs, telecoms entrepreneur and the youngest ever contestant on the show fair alongside the only remaining creative left on the shelf, Alex Epstein, in creating a new brand of household cleaner? With the traditional advertising model moving into conversation and...
There may be no studio lights, no live audience and absolutely no auto tuning, but there is great music, and it’s coming from Jon Earl’s shed in the small West Country town of Cleveden Somerset.
Songs from the Shed, which can be seen at www.songsfromtheshed.com or by searching on You Tube, invites live musicians to come in and perform acoustically in front of a hand-held camera. It’s already attracted musicians such as David Rotheray from one of my favourite bands The Beautiful South, who...
Thousands of blue bicycles appeared across the capital last week, as Boris Johnson launched the Barclays bike hire scheme.
However you feel about the man known variously as Bojo, Boris the Menace or Bozza, the Mayor of London’s 6000 trusty new steeds are a talking point across the capital. The king of cycle super highways, Boris is known for his passion for two wheels and spending on cycling in London is at record lev...
Writing a brief for a PR agency is basically like writing a job description. It provides a clear picture of your brand values, tells an agency where your brand currently stands within your market, your unique selling points, and where you eventually want it to be.
Much like a job description sets out what an employer is looking for in a potential employee, an agency brief states what a company is trying to find in an agency. A job description describes the business briefly, discusses the area within which the candidate should have some experience and gives a ...
Don’t make them ask for directions.
Your customers are exposed to your brand messages long before they ever step in-store. But how do you maintain this momentum to guarantee sales? The number of touch points along the shopper journey is vast, from outdoor print and promotional events to in-store radio, POS and retailtainment. Great...
We were delighted with the attention our latest project drew this week with the launch of our methodology on attribution...
We were delighted with the attention our latest project drew this week with the launch of our methodology on attribution in conjunction with SearchIgnite. The results we have achieved surpassed all expectations driving an increased ROI for Center Parcs’ online campaigns by 54% and managing to r...
Breaking box office performance
We were really pleased to report at the end of last year our latest design and build win for the English National Opera. Now we are pleased to report that month on month the results are surpassing all records, and just recently in the month of May this year a new record breaking box office performan...
Real Time pollen app...
Clarityn's Real Time pollen app has really been embraced by hayfever suffers across the country. In the first 2 weeks since its launch the applications has been downloaded by just over 78,000 users. Furthermore this free app has had some really positive reviews, from the likes of The Application ...
UK’s first free hayfever iPhone application
Working closely with our client Clarityn, we have created the UK’s first free iPhone application that provides real time pollen forecasts. The app integrates with the iPhone's camera viewfinder and allows the user to view the local forecast, wherever they are in the UK via animated 3D 'pollen spor...
What's the occasion?
Increasingly, we tie our product and promotion to an ever burgeoning events calendar that still doesn’t satisfy our need for a constant sales curve. The requirement for the next ‘big event’ has seen the growth of invented occasions. The most important factor about this trend is not the prod...
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