Blog
Archive for
2009
Yesterday, a few of us from Golley Slater managed to negotiate our way round the track for 13.1 miles and still smile at the end!!
Yesterday, a few of us from Golley Slater It has to be said that Chris Lovell managed to hop round, but bearing in mind he hadn’t been able to run for 2 weeks owing to a problem with his knee it was an amazing effort! After a rudely early start, we even managed to get a mention on Radio 2 on ou...
You may be familiar with 'innocent's' products and might have tried their latest clever marketing ploy. If not, we thought it was worthy of a mention.
Whilst someone here was preparing their ‘innocent Butternut Pearl Barley Risotto’ lunch (taken the wrapper off, shoved in microwave, who has time for lunch?!) they felt compelled to read the wrapper as the ingredients looked so tasty. They then turned it over and read the inside which had a ‘R...
You’d have to be living in a cave to have missed the massive impact that online and social media is having on the PR landscape. While we’re already supporting clients with listening and engagement approaches, much of our time is spent in considering how the new principles of conversation-based communication and the tools that enable them are evolving.
Our favourite plaything at the moment has to be augmented reality. If you’ve not tried it yet, it’s the most fun you can (legally) have with a webcam or iPhone. We started out about a month ago with Yelp. It’s an online service where uses review bars, restaurants and local services . So far...
There’s been some frantic blogging over the past few weeks since the announcement of Adobe’s purchase of web analytics company Omniture and what it means for the digital creativity and evaluation.
There’s been some frantic blogging over the past few weeks since the announcement of Adobe’s purchase of web analytics company Omniture and what it means for the digital creativity and evaluation. So, why all the hubris? Some background first. Adobe owns the flash product, an authoring too...
The green issue has been around for a while and yet green advertising is exactly that, green.
It hasn’t really evolved over the past 10 years. And whilst consumers are obviously more aware of the issues, they haven’t really changed their behaviour that much. Does the average person recycle enough? Do they use their cars less? The answer to these questions is no. Take the n...
As suggestions are made that doctors should have incentives not to refer patients to hospital, it's worth considering the soft incentives - like pride in a job - that actually get things done.
If there is one clear message that seems to emerge from recent news, it appears to be that no-one does anything unless there is a financial incentive. We are led to believe bankers require large bonuses in order to perform, that top flight managers need to receive £ multi-million pay-offs and now ...
In Adland, it’s widely accepted that great creative won’t get good results. Awards ceremonies heap gongs galore on work that, if it ran at all, didn’t actually achieve a great deal for the client. This, it is said, is the way of things...Knickers to that, we say.
Our recent work for Twycross Zoo led to a 300% increase in visitor numbers when it ran earlier this year – something that the client was understandably pretty chuffed with. But it’s just been nominated for 7 Cream Awards too. Naturally, we’re really chuffed with that – but so is the clie...
So we have a reason to celebrate at the minute and we’ve been dying to scream it from the rooftops… but somehow I don’t think that would be appreciated much on the streets of Newcastle!
We are over the moon after hearing we have been short-listed for three, yes that’s right, THREE awards at this year’s CIPR North East PRide Awards! So this is how it feels to grab a hattrick?! We’ve had a fair bit of success at the PRide Awards to date, scooping both gold and silver awar...
Last weeks Sunday Times ran this head line "After a year’s work, out goes the “Make the most of now” tagline, in favour of the simpler “Power to you”. Instead of dictating to customers, Vodafone wants to let them know that they, with phone in hand hooked up to the mobile internet, are now in charge."
This week Campaign ran the headline 'Giffgaff encourages users to get involved with the brand’. It is a new mobile phone company which puts the customer at the centre of its business. The proposition is that as a customer, the more you give Giffgaff the more you will get back, they want advertis...
London Fashion Week is over for another year, generating much journalistic fodder for readers across the publishing spectrum. There’s even been some hypothesising of a generational trend gap developing as suggested by Anna Wintour’s perceived snub of Alex Chung and Pixie Geldof. Whatever next…
In all though, one would think its business as usual in the fashion industry at the moment (albeit with suppressed sales), but having dug a little deeper there are a few stories surfacing around what’s been happening ‘off-catwalk’ that has made the most compelling reading. The irrepressible im...
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