Blog
Archive for
2009
Have you noticed how much talking is going on at present and, it seems, how little listening?
The recession and the need for change in many businesses are, perhaps predictably, leading to a growing number of ‘disputes’. These are characterised by the adoption of strong positions on both sides – with not much apparent desire to listen to the opposing viewpoint. To arrive at such a s...
Today, I attended my second digital event in as many weeks in Birmingham. On 21st October, I attended Hello Digital, Birmingham’s first digital festival at Millennium Point. It was a day jam-packed full of seminars, lectures and workshops tackling the issues and topics surrounding the use of digital media in Birmingham.
Fast forward two weeks and I am sat in another conference hall, this time at the ICC to take part in The Big Debate. Today’s discussion: Can the Midlands Creative Industries revolutionise the UK economy? And with keynote speakers from Wunderman and Mudlark, there was a heavy weighting towards the ...
The parents of Madeleine McCann launched a new 1 minute video today.
Madeleine McCann It’s hoped that it’ll spread across the internet with the help of social networking and someone, somewhere will know something and be able to return this little girl to her parents who still desperately want a conclusion to the disappearance of their daughter. For more in...
The importance of PR launch events should never be overlooked, even in the fast-moving digital age we now all live in.
Having recently undertaken a successful web site launch event in central London, many PR’s could question whether journalists actually have the time or inclination to leave their desks for such events, but our event is testament to their value. More than 20 consumer journalists attended our event...
You only have to open a newspaper, turn on the TV or radio and you can bet that they’ll be a something about Twitter, Facebook or blogging. Some people get it, some struggle to see their value and some people point blank refuse to acknowledge their existence. But one thing is very certain – online is here to stay and as a communication channel, will only continue to grow.
For many companies and brands, they are standing at communications crossroads not quite knowing which way to turn? One route is a familiar and safe journey: Traditional media channels such as regional newspapers, trade journals and TV/radio. It’s safe, tried and tested and they know what to ex...
An email slipped into someones inbox recently from the White Stuff. Oh joy! thought that someone, a loyal White Stuff shopper,...until she read it and it said they were launching the new size 18 clothes range. Oh dear! thought that someone..have I reached that size..do they think I am going to be that size if I've ordered a size 14 in the past? a
Luckily it got sent to everyone who has shopped at the White Stuff, so it wasn’t personal. But the point to this is... In her mind, she cares about shopping at the White Stuff and they call her fat. I asked, ‘Will it stop you buying again from the White Stuff?’ ‘Oh no’ she replied..’but ...
Shopper marketing has become the latest marketing ‘hot potato’. Suddenly brand owners are worried what happens to their customers when they go shopping.
These are just a few of the questions you should be asking yourself about your customers and know the answers… * Why have they stopped buying? * What are they buying instead? * Why aren’t they even bothering to go down our aisle? Focus groups be dammed, when was the last time...
The latest IPA/BDO Bellwether survey reveals that marketing spend fell for the eighth quarter running in Q3 but with the smallest reduction in budgets in over a year. Due to a strong rebound in business confidence — 47 per cent of companies surveyed are seeing improved prospects, consistent with the economy returning to growth.
The latest IPA/BDO Bellwether survey reveals that marketing spend fell for the eighth quarter running in Q3 but with the smallest reduction in budgets in over a year. Due to a strong rebound in business confidence — 47 per cent of companies surveyed are seeing improved prospects, consistent with t...
Twitter, valued at $1billion, has launched it's first foray into the wine business. Fledgling wine is the wine label and Twitter has joined forces with Crushpad, a custom winemaking service in San Francisco, to produce the wine.
A portion of the proceeds will go to Room to Read, a non-profit organision supporting reading programs and libraries in Asia and Africa. Twitter co-founders Biz Stone and Evan Williams wrote on the Fledgling blog, “The Fledgling Initiative embodies two things that are at the core of Twitter’s...
After about two months of hard work, data crunching and operator training Golley Slater have taken over the Army Inbound Enquiry Lines from Monday morning.
The Data team here have been working alongside the Contact Management team in Cardiff who are handling the calls. They have been working on complex data transfers between the Fulfilment House (who will send callers further information if they are thinking of a career in the Army, whether it’s Regu...
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