Blog
Archive for
2009
Something happened to me on Sunday night that has not happened in a long time. I found myself standing in my lounge and shouting at 36” of flat screen TV. I actually found myself getting angry and wound up as I launched volley after volley of abuse at the TV screen.
The theory is that because so many consumers now have access to the means of producing creative or online content, anyone can produce an ad – so clients potentially have access to a limitless supply of ideas. Ad agencies, the theory continues, have tried and tested ways of doing things, but cro...
Consumers are misbehaving because brands can no longer control the relationship their customers have with them, push messaging and controlling public relations spin now only serves to push customers away and make them more suspicious of the values and belief of the brand they once held dear.
Brands need to approach their customers in the same way that two adults approach each other in conversation, if brands are open in the tone and content with which they communicate, if they are clear what they expect from their customers and what they will get in return and if they are authentic in ...
James Surowiecki’s book Wisdom of the crowds in 2004 expounds the theory that the power of the crowd has the ability to guess or calculate more accurate answers than those of individual experts.
Online is the prefect testing ground of this theory for many brands to collaborate with individuals and communities who share a common passion. Apple opened up the source to its iphone and now they can claim over 90,000 applications for the iphone, the majority of which have been developed ...
Toon Towers is officially in celebration mode after the much anticipated North East PRide awards last Friday. We are proud to announce that we are winners of TWO awards!
The Golley Girls at the PRide Awards The Golley Girls at the PRide Awards We picked up gold in the Public Sector category with our Healthy Schools Sunderland campaign and this was soon followed by a silver award in the Best Event category for SPAM® Cook of the Year 2009. Not forgetting, of...
Something happened to me on Sunday night that has not happened in a long time. I found myself standing in my lounge and shouting at 36” of flat screen TV. I actually found myself getting angry and wound up as I launched volley after volley of abuse at the TV screen.
My children where actually calling for me to calm down. What possible reason could make me loose it in such a way? – what great travesty caused this sudden outburst? Easy. John and Edward. I was but one of the 16.6 million people sucked in to watching X-Factor on Sunday and watched in ast...
According to a report in the news, email could be dead in ten years. The report found that many surfers in their late teens or early twenties barely use email any more, as using IM (instant messaging) or Twitter lets them reach more people more effectively.
Mark Schmid from TalkTalk said: “Email has been the dominant mode of communication over the internet for the past 20 years, but that doesn’t mean it always will be. “Increasingly people want to send quick, short messages reaching many people in one go, and there are now better ways of doing...
Clients hail Royal Mail strike deferral as "early Christmas present"
The strikes have been postponed until the New Year for “a period of calm” during which the two sides can continue to negotiate, the TUC general secretary Brendan Barber said last night. Barber said Royal Mail deliveries would be “free of any disruption” over Christmas but that a final agr...
As more and more newspapers are becoming free to commuters and newspaper articles are now readily available online…we no longer have to wait for the paper boy, or even travel to the nearest corner shop to buy our regional / national newspaper..
We live in a world of convenience; people no longer expect to have to pay for things. As the internet offers the most up to date news via sites like the BBC, lets face it as soon as a newspaper is printed it is out of date! A shocking 98 regional newspapers have closed since January 2009 and this...
All pitches are fascinating but last week's was particularly so. If only to see how some luxury brands are really undermining their status and future in the current economic climate.
Our brief was from a Client whos brand oozed luxury; individuality; painstaking attention to detail and the kind of pride and passion in it’s product that you’d expect from a premium priced product. In this era of austerity, it’s not the done thing to simply scatter cash on frivolous it...
There was a very interesting article that was in AdAge.com this week discussing how Search may not work for retailers – http://adage.com/digital/article?article_id=140089. The research that Nielsens Co.’s Online division conducted found that paid search only accounted for ~10% of their traffic whilst direct traffic accounted for 61%, comparison shopping 1% and all other forms covered the remainder.
There was a very interesting article that was in AdAge.com this week discussing how Search may not work for retailers. The research that Nielsens Co.’s Online division conducted found that paid search only accounted for ~10% of their traffic whilst direct traffic accounted for 61%, comparison shop...
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advertising, PR, digital, Twitter, Shopper Marketing, Retail Marketing, Golley Slater, Brands, Social Media, Facebook, Leeds Office, iphone, Retail, Instore, Campaign, marketing, Public relations, FMCG, brand, Consumers, Apple, Public Sector, Twycross Zoo, Birmingham, british tv advertising, Blogging, Online content, Radio 1, Bellwether Report 12 Oct 2009, communications, Cardiff, branding, PRide Awards, Hayfever, Mobile Phone, Vogue, Fashion, Simon Fuller, Model Agency, Vanity Fair, Giffgaff, Campaign Magazine, Vodafone, collaborate, Applications
