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Does the nation want to cook like Raymond Blanc?
Not according to the latest IGD report*. Although we might find TV celebrity chefs entertaining to watch — not many of us have the tools, the time, or the patience to recreate their recipes in our own kitchens. Weekday meal preparation has changed, with 4 out of 5 of us now favouring so-called ...
I had a meeting with the guys from Google the other day and they where telling me that the volume of search in retail areas such as electricals and fashion have gone back to pre crisis levels and the key words used are more around range and features and not around price, discount or money off.
Logic says that consumers should have filled their boots before the rise in VAT in January, but as ever logic and the consumer are never good bed fellows. The City and the economists are all still very gloomy about the chances of a double dip recession and slow growth, or not growth, but they are re...
Happy New Year everyone! It’s back to business at Toon Towers and 2010 is already bringing excitement, determination and anticipation!
After our (well deserved!) rest over the festive season, we’ve come back rejuvenated and bursting (literally, at the seams) with inspiration. Last year was everything we could have hoped for, and with the new addition of Clare Rushton as our Head of Office, we aim to push onwards and upwards in...
2010 the end of the “noughtities” and the start of the “teenies” so my new years resolution has to be to get Golley Slater to be more eco friendly and work towards being carbon neutral.
It is so easy to think we will grip it next year and anyway we recycle what we can and use trains and buses when we travel to client meetings when it is practical. My 2010 resolution is to make Golley Slater carbon neutral. Chris Lovell, Group CEO
Consumers are misbehaving because brands can no longer control the relationship their customers have with them, push messaging and controlling public relations spin now only serves to push customers away and make them more suspicious of the values and belief of the brand they once held dear.
Brands need to approach their customers in the same way that two adults approach each other in conversation, if brands are open in the tone and content with which they communicate, if they are clear what they expect from their customers and what they will get in return and if they are authentic in ...
As more and more newspapers are becoming free to commuters and newspaper articles are now readily available online…we no longer have to wait for the paper boy, or even travel to the nearest corner shop to buy our regional / national newspaper..
We live in a world of convenience; people no longer expect to have to pay for things. As the internet offers the most up to date news via sites like the BBC, lets face it as soon as a newspaper is printed it is out of date! A shocking 98 regional newspapers have closed since January 2009 and this...
Today, I attended my second digital event in as many weeks in Birmingham. On 21st October, I attended Hello Digital, Birmingham’s first digital festival at Millennium Point. It was a day jam-packed full of seminars, lectures and workshops tackling the issues and topics surrounding the use of digital media in Birmingham.
Fast forward two weeks and I am sat in another conference hall, this time at the ICC to take part in The Big Debate. Today’s discussion: Can the Midlands Creative Industries revolutionise the UK economy? And with keynote speakers from Wunderman and Mudlark, there was a heavy weighting towards the ...
You only have to open a newspaper, turn on the TV or radio and you can bet that they’ll be a something about Twitter, Facebook or blogging. Some people get it, some struggle to see their value and some people point blank refuse to acknowledge their existence. But one thing is very certain – online is here to stay and as a communication channel, will only continue to grow.
For many companies and brands, they are standing at communications crossroads not quite knowing which way to turn? One route is a familiar and safe journey: Traditional media channels such as regional newspapers, trade journals and TV/radio. It’s safe, tried and tested and they know what to ex...
The latest IPA/BDO Bellwether survey reveals that marketing spend fell for the eighth quarter running in Q3 but with the smallest reduction in budgets in over a year. Due to a strong rebound in business confidence — 47 per cent of companies surveyed are seeing improved prospects, consistent with the economy returning to growth.
The latest IPA/BDO Bellwether survey reveals that marketing spend fell for the eighth quarter running in Q3 but with the smallest reduction in budgets in over a year. Due to a strong rebound in business confidence — 47 per cent of companies surveyed are seeing improved prospects, consistent with t...
Twitter, valued at $1billion, has launched it's first foray into the wine business. Fledgling wine is the wine label and Twitter has joined forces with Crushpad, a custom winemaking service in San Francisco, to produce the wine.
A portion of the proceeds will go to Room to Read, a non-profit organision supporting reading programs and libraries in Asia and Africa. Twitter co-founders Biz Stone and Evan Williams wrote on the Fledgling blog, “The Fledgling Initiative embodies two things that are at the core of Twitter’s...
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