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According to a report published this week, there are serious financial benefits to implementing campaigns which recruit fans or require users to install applications on Facebook...
According to a report published this week [1], there are serious financial benefits to implementing campaigns which recruit fans or require users to install applications on Facebook, as opposed to directing traffic to external sites. With this in mind, Golley Engage has compiled a list of dos and do...
And so this is Christmas… and what a difference a year can make to the digital landscape."
And so this is Christmas… and what a difference a year can make to the digital landscape. Google launched an assault on social networking with the birth of Google+, Amazon surpassed all expectations with the Kindle Fire, and this year also witnessed the sad passing of one of our generation’s tec...
As a December BBC World Survey reveals unemployment as the world’s fastest growing fear, it is no wonder that consumers are feeling especially prudent with regard to their spending habits this Christmas. According to the British Retail Consortium, November sales fell by 1.6% on a like-for-like basis on last year’s, the biggest fall in UK retail sales for the past six months, creating an overpoweringly negative outlook in the run up towards Christmas.[1]
Taking the brunt of this has been the traditional high street, which is already struggling in the face of competition from established online retailers such as Amazon, which often guarantee the lowest possible price for penny-pinching shoppers looking for a bargain. Perhaps unsurprisingly, recent ne...
As Amazon reports that Kindle sales figures have quadrupled in a year littered with rival e-reader launches, it’s fair to say that the e-reader phenomenon has taken the world by storm.
As Amazon reports that Kindle sales figures have quadrupled in a year littered with rival e-reader launches, it’s fair to say that the e-reader phenomenon has taken the world by storm. But does that mean that the age of the paperback is over? Or is there space for both e-books and printed books on...
Since its release of the iconic iPad in April 2010, Apple Inc. have dominated the tablet computer sector, holding a 73% UK market share..[1]
Since 2010, alternatives have been coming on the market at increasing rates, including the HP Touchpad, the Blackberry Playbook and the Asus Eee Pad Transformer. However, none have as yet captured consumer imaginations on the same magnitude as the iPad. Undeterred by a recent run of relative failu...
Next year is set to be the year of truly mobile marketing.
Next year is set to be the year of truly mobile marketing. With smartphone penetration reaching 50%[1], and 52% of consumers already using their mobiles during the shopping process[2], it pays for your business to be mobile. Savvy shoppers are using their phones to research products or services, che...
At the risk of sounding like an over-enthusiastic Edward and Tubbs from the League of Gentlemen “Are you hyperlocal?” is now a question which should be raised by every client selecting a communications agency.
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Twitter’s Promoted Tweets have been on the cards for quite some time now, but last week Sky became the first brand to use the advertising platform in the UK. Previously, only users in the U.S. were able to see Promoted Tweets, Promoted Trends and Promoted Accounts.
Twitter’s Promoted Tweets have been on the cards for quite some time now, but last week Sky became the first brand to use the advertising platform in the UK. Previously, only users in the U.S. were able to see Promoted Tweets, Promoted Trends and Promoted Accounts. Now Brands will be able to use T...
Internet TV boxes are the techno-geeks haven - dedicated set-top boxes which can connect to existing televisions, allowing web addicts to stream content from the comfort of their own sofa. Small brands with catchy names like ‘Boxee Box’ and ‘Zaap TV’ have already gone to market over the last 12 months. But with the launch of Google’s proprietary technology – “Google TV” could the technology go mass-market when the search engine launches it next year?
One way of gauging reaction could be to look to the U.S, where Google TV launched last year. Sales have been muted - According to an article by Search Engine Journal sales of Google TV in the first quarter of 2011 only amounted to 28% of its overall target. The reason for this is partly technologica...
Sony’s struggle to compete with high-end mobile manufacturers, such as Apple, has been widely publicised. A recent report from Gartner, for example, put Sony Ericsson’s global market share at 2.4% in 2010, down 46% from 2009. In the portable gaming sector, Sony’s PSP device is also a distant second to Nintendo’s handheld console, the DSi (likely to become even more popular with the launch of a 3D version in March).
Sony is now fighting back on both fronts with the Xperia Play, an Android-powered smartphone with a slide-out set of controller buttons, not dissimilar from the company’s original PSP gaming device. The idea of this is to allow mobile owners to play games that would normally have been too complex ...
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