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Since its release of the iconic iPad in April 2010, Apple Inc. have dominated the tablet computer sector, holding a 73% UK market share..[1]
Since 2010, alternatives have been coming on the market at increasing rates, including the HP Touchpad, the Blackberry Playbook and the Asus Eee Pad Transformer. However, none have as yet captured consumer imaginations on the same magnitude as the iPad. Undeterred by a recent run of relative failu...
Next year is set to be the year of truly mobile marketing.
Next year is set to be the year of truly mobile marketing. With smartphone penetration reaching 50%[1], and 52% of consumers already using their mobiles during the shopping process[2], it pays for your business to be mobile. Savvy shoppers are using their phones to research products or services, che...
Recent research by social media monitoring service Reppler has found that 91% of employers use social media channels such as Twitter, Facebook and LinkedIn to screen job applicants – with 69% rejecting a candidate based on something they saw.
Recent research by social media monitoring service Reppler has found that 91% of employers use social media channels such as Twitter, Facebook and LinkedIn to screen job applicants – with 69% rejecting a candidate based on something they saw. Clearly the benefits of being able to screen applicants...
Golley Engage explores just how important it is to respond to customers via social media, and how you can enable this process within your business.
More and more consumers are turning to Twitter to complain about poor customer service, particular when they feel let down by existing channels. However, few companies have the infrastructure in place to manage queries directed via social networking sites. So how do you manage your online reputation...
We’re used to hearing about e-commerce and m-commerce, but now it’s f-commerce that’s getting the marketing world excited.
We’re used to hearing about e-commerce and m-commerce, but now it’s f-commerce that’s getting the marketing world excited. F-commerce is a relatively new term which describes brands’ use of Facebook to drive sales. This includes so-called ‘f-stores’, fully transactional Facebook Pages th...
Twitter’s Promoted Tweets have been on the cards for quite some time now, but last week Sky became the first brand to use the advertising platform in the UK. Previously, only users in the U.S. were able to see Promoted Tweets, Promoted Trends and Promoted Accounts.
Twitter’s Promoted Tweets have been on the cards for quite some time now, but last week Sky became the first brand to use the advertising platform in the UK. Previously, only users in the U.S. were able to see Promoted Tweets, Promoted Trends and Promoted Accounts. Now Brands will be able to use T...
Last week, Google Analytics made some noted changes to their service, offering paid customers better access to data than ever before.
Last week, Google Analytics made some noted changes to their service, offering paid customers better access to data than ever before. Prior to the changes, there was a one hour delay in information becoming available to brands through Google’s free analytics tool and a 24-hour lag on full data re...
Facebook is changing. And not like they’ve changed before. These are not minor tweaks to the layout – like the Newsfeed feature that they brought in last year – this time around the changes mark a fundamental shift in the way the platform operates. Historically, Facebook changes however minor have been unpopular with users, so who [...]
Facebook is changing. And not like they’ve changed before. These are not minor tweaks to the layout - like the Newsfeed feature that they brought in last year - this time around the changes mark a fundamental shift in the way the platform operates. Historically, Facebook changes however minor hav...
We all use search; in fact, we are all completely and utterly reliant on search. For everything from settling barroom debate to conducting weighty desk research, over 52% of Brits confess to using search between 10 and 20 times a day. Unsurprisingly over 91% of those searches are conducted with Google*. With the recent acquisition [...]
We all use search; in fact, we are all completely and utterly reliant on search. For everything from settling barroom debate to conducting weighty desk research, over 52% of Brits confess to using search between 10 and 20 times a day. Unsurprisingly over 91% of those searches are conducted with Goog...
Facebook and Twitter have gone nuclear, with a combined total of over 850 million active users worldwide, most brands are now looking to promote their wares directly to consumers through these leading social media platforms. But with new social media channels launching everyday, there is a great deal of competition for consumers’ attention and choice for [...]
Facebook and Twitter have gone nuclear, with a combined total of over 850 million active users worldwide, most brands are now looking to promote their wares directly to consumers through these leading social media platforms. But with new social media channels launching everyday, there is a grea...
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