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This week, Golley Engage looks at content aggregation and syndication, and how businesses should approach different platforms in a time and cost effective manner.
According to a recent report, online spend in the UK has grown consistently throughout 2011, search budgets are up 19%, mobile activity has more than doubled year on year and social media spend is on the up. With an increasing focus on delivering results through social media activity, brands need an...
Golley Engage looks at the so-called “app economy”, and how you can make your budgets work harder.
Facebook estimates that its activities benefit the UK economy by more than £2bn a year, almost £500m of which it puts down to the creation of an entire business infrastructure that has emerged as a result developments to the world's most popular social networking site. Golley Engage looks at the ...
According to a report published this week, there are serious financial benefits to implementing campaigns which recruit fans or require users to install applications on Facebook...
According to a report published this week [1], there are serious financial benefits to implementing campaigns which recruit fans or require users to install applications on Facebook, as opposed to directing traffic to external sites. With this in mind, Golley Engage has compiled a list of dos and do...
The battle between competing operating systems, Apple’s iOS and the Android OS, is a story that has the tech world gripped.
The battle between competing operating systems, Apple’s iOS and the Android OS, is a story that has the tech world gripped. With Android now holding Apple’s previously uncontested majority market share, Golley Engage looks into what’s fuelling Android’s meteoric rise to the top, whilst also ...
It’s important that one thing remains at the centre of any digital marketing strategy - the consumer."
Happy New Year! As we look forward to 2012 and all that it has in store, it’s important that one thing remains at the centre of any digital marketing strategy - the consumer. In the spirit of starting as we mean to go on, this week Golley Engage explores the way your customers consume digital medi...
And so this is Christmas… and what a difference a year can make to the digital landscape."
And so this is Christmas… and what a difference a year can make to the digital landscape. Google launched an assault on social networking with the birth of Google+, Amazon surpassed all expectations with the Kindle Fire, and this year also witnessed the sad passing of one of our generation’s tec...
...when the offer of an internship arises, it would be foolish to turn it down, even if it’s unpaid, right?"
It’s widely known that education only counts for so much on your CV and what employers are really keen to see is experience, and good experience at that. Golley Engage looks into the recent reports that over 100 companies are being warned to pay their interns, and whether recent graduates are real...
As a December BBC World Survey reveals unemployment as the world’s fastest growing fear, it is no wonder that consumers are feeling especially prudent with regard to their spending habits this Christmas. According to the British Retail Consortium, November sales fell by 1.6% on a like-for-like basis on last year’s, the biggest fall in UK retail sales for the past six months, creating an overpoweringly negative outlook in the run up towards Christmas.[1]
Taking the brunt of this has been the traditional high street, which is already struggling in the face of competition from established online retailers such as Amazon, which often guarantee the lowest possible price for penny-pinching shoppers looking for a bargain. Perhaps unsurprisingly, recent ne...
Golley Engage explores how this documentary has highlighted the delicate relationship between the Facebook user and the platform, and how we move forward as marketers.
Last night’s must-see TV ‘Mark Zuckerberg: Inside Facebook’ offered fans of the site the opportunity to catch a rare interview with founder Mark Zuckerberg. However, where the documentary really packed its punch was in Emily Maitlis’ frank deconstruction of the myths surrounding Facebook’s...
As Amazon reports that Kindle sales figures have quadrupled in a year littered with rival e-reader launches, it’s fair to say that the e-reader phenomenon has taken the world by storm.
As Amazon reports that Kindle sales figures have quadrupled in a year littered with rival e-reader launches, it’s fair to say that the e-reader phenomenon has taken the world by storm. But does that mean that the age of the paperback is over? Or is there space for both e-books and printed books on...
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