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A viewpoint on HIPS...
Well that was pretty quick wasn’t it? No messing from the new coalition, just wham! Away with red tape and unnecessary bureaucracy with the abolition of HIPs. While HIPs’ demise had been on the cards for quite a while, the speed and lack of notice on the announcement has come as a bit of a su...
Pro Bono PR Consultant to BITC’s Give & Gain Employee Volunteering Day
If employers took a poll among staff, they would probably be surprised by the number involved in volunteering work. The 2009 study by the Institute of Volunteering Research showed 87% of local volunteer centres had seen an increase in enquiries about volunteering opportunities. According to YouthNet...
I went to an interesting conference last week on Social Media in London. With some good quality speakers lined up from the likes of Microsoft, HP, moneysupermarket.com and Diageo, I expected to come away with all the answers. Unfortunately I didn’t!
What I did take out of the conference though is that pretty much everyone in all different industries and sectors are grappling to find the right approach for their company/brand when it comes to social media and that there is no one-size-fits all strategy. What works for Microsoft and HP doesn’t ...
Golley Slater Leeds has set up a service to support members of the industry affected by redundancy.
The ‘lifeboat desk’ has been set up by us for anyone in marketing made redundant to get in contact as they look for help to find them new employment within the industry. We have all experienced the difficulties of being unemployed and the lows which follow. Loss in confidence and low esteem i...
We have seen the recent press coverage of Premier Foods’ million pound investment in a cross category product branding campaign.
There is an obvious recognition by Premier Foods that deals are needed in the short term to attract customer’s attention; however value building promotions are also needed to ensure the long term health of brands. Value in this sense is not simply the cheapest on shelf, but quality considered wort...
Happy New Year everyone! It’s back to business at Toon Towers and 2010 is already bringing excitement, determination and anticipation!
After our (well deserved!) rest over the festive season, we’ve come back rejuvenated and bursting (literally, at the seams) with inspiration. Last year was everything we could have hoped for, and with the new addition of Clare Rushton as our Head of Office, we aim to push onwards and upwards in...
Something happened to me on Sunday night that has not happened in a long time. I found myself standing in my lounge and shouting at 36” of flat screen TV. I actually found myself getting angry and wound up as I launched volley after volley of abuse at the TV screen.
The theory is that because so many consumers now have access to the means of producing creative or online content, anyone can produce an ad – so clients potentially have access to a limitless supply of ideas. Ad agencies, the theory continues, have tried and tested ways of doing things, but cro...
Something happened to me on Sunday night that has not happened in a long time. I found myself standing in my lounge and shouting at 36” of flat screen TV. I actually found myself getting angry and wound up as I launched volley after volley of abuse at the TV screen.
My children where actually calling for me to calm down. What possible reason could make me loose it in such a way? – what great travesty caused this sudden outburst? Easy. John and Edward. I was but one of the 16.6 million people sucked in to watching X-Factor on Sunday and watched in ast...
As more and more newspapers are becoming free to commuters and newspaper articles are now readily available online…we no longer have to wait for the paper boy, or even travel to the nearest corner shop to buy our regional / national newspaper..
We live in a world of convenience; people no longer expect to have to pay for things. As the internet offers the most up to date news via sites like the BBC, lets face it as soon as a newspaper is printed it is out of date! A shocking 98 regional newspapers have closed since January 2009 and this...
All pitches are fascinating but last week's was particularly so. If only to see how some luxury brands are really undermining their status and future in the current economic climate.
Our brief was from a Client whos brand oozed luxury; individuality; painstaking attention to detail and the kind of pride and passion in it’s product that you’d expect from a premium priced product. In this era of austerity, it’s not the done thing to simply scatter cash on frivolous it...
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