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‘Sector Information’
Today, I attended my second digital event in as many weeks in Birmingham. On 21st October, I attended Hello Digital, Birmingham’s first digital festival at Millennium Point. It was a day jam-packed full of seminars, lectures and workshops tackling the issues and topics surrounding the use of digital media in Birmingham.
Fast forward two weeks and I am sat in another conference hall, this time at the ICC to take part in The Big Debate. Today’s discussion: Can the Midlands Creative Industries revolutionise the UK economy? And with keynote speakers from Wunderman and Mudlark, there was a heavy weighting towards the ...
You only have to open a newspaper, turn on the TV or radio and you can bet that they’ll be a something about Twitter, Facebook or blogging. Some people get it, some struggle to see their value and some people point blank refuse to acknowledge their existence. But one thing is very certain – online is here to stay and as a communication channel, will only continue to grow.
For many companies and brands, they are standing at communications crossroads not quite knowing which way to turn? One route is a familiar and safe journey: Traditional media channels such as regional newspapers, trade journals and TV/radio. It’s safe, tried and tested and they know what to ex...
Shopper marketing has become the latest marketing ‘hot potato’. Suddenly brand owners are worried what happens to their customers when they go shopping.
These are just a few of the questions you should be asking yourself about your customers and know the answers… * Why have they stopped buying? * What are they buying instead? * Why aren’t they even bothering to go down our aisle? Focus groups be dammed, when was the last time...
The latest IPA/BDO Bellwether survey reveals that marketing spend fell for the eighth quarter running in Q3 but with the smallest reduction in budgets in over a year. Due to a strong rebound in business confidence — 47 per cent of companies surveyed are seeing improved prospects, consistent with the economy returning to growth.
The latest IPA/BDO Bellwether survey reveals that marketing spend fell for the eighth quarter running in Q3 but with the smallest reduction in budgets in over a year. Due to a strong rebound in business confidence — 47 per cent of companies surveyed are seeing improved prospects, consistent with t...
After about two months of hard work, data crunching and operator training Golley Slater have taken over the Army Inbound Enquiry Lines from Monday morning.
The Data team here have been working alongside the Contact Management team in Cardiff who are handling the calls. They have been working on complex data transfers between the Fulfilment House (who will send callers further information if they are thinking of a career in the Army, whether it’s Regu...
The green issue has been around for a while and yet green advertising is exactly that, green.
It hasn’t really evolved over the past 10 years. And whilst consumers are obviously more aware of the issues, they haven’t really changed their behaviour that much. Does the average person recycle enough? Do they use their cars less? The answer to these questions is no. Take the n...
So we have a reason to celebrate at the minute and we’ve been dying to scream it from the rooftops… but somehow I don’t think that would be appreciated much on the streets of Newcastle!
We are over the moon after hearing we have been short-listed for three, yes that’s right, THREE awards at this year’s CIPR North East PRide Awards! So this is how it feels to grab a hattrick?! We’ve had a fair bit of success at the PRide Awards to date, scooping both gold and silver awar...
Award winning full service agency, Golley Slater Leeds, has fended off strong competition from other rival agencies and added three new clients.
Leading double glazing company, Safestyle UK, has enlisted the firm’s Public Relations expertise, while Wigan Athletic Football Club (WAFC) and the NHS County Durham and Darlington have signed up to work with the office’s Advertising team. They will join an extensive client list that includes...
FULL service agency Golley Slater Leeds has expanded its advertising team.
The advertising department has gone from a team of 9 in 2008 to 18 in 2009, with the most recent new recruits to the team being, New Business Manager, Emma Sutcliffe (31), Account Executive, Rona Askew (24) and Junior Graphic Designer, Dean Harding (22). With over 12 years sales expertise, gained...
Golley Slater have been appointed by Public Contracts Scotland to carry out a wide variety of business to business PR initiatives focusing on the SME sector.
The Public Contracts Scotland web portal is a free service that provides a single point of reference for all public sector business opportunities in Scotland. The site provides businesses with opportunities to tender for public sector work, ranging from medical equipment and catering supplies, throu...
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