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I had a meeting with the guys from Google the other day and they where telling me that the volume of search in retail areas such as electricals and fashion have gone back to pre crisis levels and the key words used are more around range and features and not around price, discount or money off.
Logic says that consumers should have filled their boots before the rise in VAT in January, but as ever logic and the consumer are never good bed fellows. The City and the economists are all still very gloomy about the chances of a double dip recession and slow growth, or not growth, but they are re...
There are a growing number of retail media opportunities. We achieve results by spotting them early, recommending them to our clients and designing appropriate content.
The recent launch of Morrisons’ on-line magazine, we can presume, is a step towards an online retail strategy (Click here to view). There is an opportunity for brands to include dynamic content to target an email audience. We visit all the leading retailers on a weekly basis to identify new s...
Toon Towers is officially in celebration mode after the much anticipated North East PRide awards last Friday. We are proud to announce that we are winners of TWO awards!
The Golley Girls at the PRide Awards The Golley Girls at the PRide Awards We picked up gold in the Public Sector category with our Healthy Schools Sunderland campaign and this was soon followed by a silver award in the Best Event category for SPAM® Cook of the Year 2009. Not forgetting, of...
Today, I attended my second digital event in as many weeks in Birmingham. On 21st October, I attended Hello Digital, Birmingham’s first digital festival at Millennium Point. It was a day jam-packed full of seminars, lectures and workshops tackling the issues and topics surrounding the use of digital media in Birmingham.
Fast forward two weeks and I am sat in another conference hall, this time at the ICC to take part in The Big Debate. Today’s discussion: Can the Midlands Creative Industries revolutionise the UK economy? And with keynote speakers from Wunderman and Mudlark, there was a heavy weighting towards the ...
You only have to open a newspaper, turn on the TV or radio and you can bet that they’ll be a something about Twitter, Facebook or blogging. Some people get it, some struggle to see their value and some people point blank refuse to acknowledge their existence. But one thing is very certain – online is here to stay and as a communication channel, will only continue to grow.
For many companies and brands, they are standing at communications crossroads not quite knowing which way to turn? One route is a familiar and safe journey: Traditional media channels such as regional newspapers, trade journals and TV/radio. It’s safe, tried and tested and they know what to ex...
Shopper marketing has become the latest marketing ‘hot potato’. Suddenly brand owners are worried what happens to their customers when they go shopping.
These are just a few of the questions you should be asking yourself about your customers and know the answers… * Why have they stopped buying? * What are they buying instead? * Why aren’t they even bothering to go down our aisle? Focus groups be dammed, when was the last time...
The latest IPA/BDO Bellwether survey reveals that marketing spend fell for the eighth quarter running in Q3 but with the smallest reduction in budgets in over a year. Due to a strong rebound in business confidence — 47 per cent of companies surveyed are seeing improved prospects, consistent with the economy returning to growth.
The latest IPA/BDO Bellwether survey reveals that marketing spend fell for the eighth quarter running in Q3 but with the smallest reduction in budgets in over a year. Due to a strong rebound in business confidence — 47 per cent of companies surveyed are seeing improved prospects, consistent with t...
After about two months of hard work, data crunching and operator training Golley Slater have taken over the Army Inbound Enquiry Lines from Monday morning.
The Data team here have been working alongside the Contact Management team in Cardiff who are handling the calls. They have been working on complex data transfers between the Fulfilment House (who will send callers further information if they are thinking of a career in the Army, whether it’s Regu...
The green issue has been around for a while and yet green advertising is exactly that, green.
It hasn’t really evolved over the past 10 years. And whilst consumers are obviously more aware of the issues, they haven’t really changed their behaviour that much. Does the average person recycle enough? Do they use their cars less? The answer to these questions is no. Take the n...
So we have a reason to celebrate at the minute and we’ve been dying to scream it from the rooftops… but somehow I don’t think that would be appreciated much on the streets of Newcastle!
We are over the moon after hearing we have been short-listed for three, yes that’s right, THREE awards at this year’s CIPR North East PRide Awards! So this is how it feels to grab a hattrick?! We’ve had a fair bit of success at the PRide Awards to date, scooping both gold and silver awar...
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