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‘Sector Information’
What's the occasion?
Increasingly, we tie our product and promotion to an ever burgeoning events calendar that still doesn’t satisfy our need for a constant sales curve. The requirement for the next ‘big event’ has seen the growth of invented occasions. The most important factor about this trend is not the prod...
A viewpoint on HIPS...
Well that was pretty quick wasn’t it? No messing from the new coalition, just wham! Away with red tape and unnecessary bureaucracy with the abolition of HIPs. While HIPs’ demise had been on the cards for quite a while, the speed and lack of notice on the announcement has come as a bit of a su...
Pro Bono PR Consultant to BITC’s Give & Gain Employee Volunteering Day
If employers took a poll among staff, they would probably be surprised by the number involved in volunteering work. The 2009 study by the Institute of Volunteering Research showed 87% of local volunteer centres had seen an increase in enquiries about volunteering opportunities. According to YouthNet...
Does the nation want to cook like Raymond Blanc?
Not according to the latest IGD report*. Although we might find TV celebrity chefs entertaining to watch — not many of us have the tools, the time, or the patience to recreate their recipes in our own kitchens. Weekday meal preparation has changed, with 4 out of 5 of us now favouring so-called ...
I had a meeting with the guys from Google the other day and they where telling me that the volume of search in retail areas such as electricals and fashion have gone back to pre crisis levels and the key words used are more around range and features and not around price, discount or money off.
Logic says that consumers should have filled their boots before the rise in VAT in January, but as ever logic and the consumer are never good bed fellows. The City and the economists are all still very gloomy about the chances of a double dip recession and slow growth, or not growth, but they are re...
There are a growing number of retail media opportunities. We achieve results by spotting them early, recommending them to our clients and designing appropriate content.
The recent launch of Morrisons’ on-line magazine, we can presume, is a step towards an online retail strategy (Click here to view). There is an opportunity for brands to include dynamic content to target an email audience. We visit all the leading retailers on a weekly basis to identify new s...
Toon Towers is officially in celebration mode after the much anticipated North East PRide awards last Friday. We are proud to announce that we are winners of TWO awards!
The Golley Girls at the PRide Awards The Golley Girls at the PRide Awards We picked up gold in the Public Sector category with our Healthy Schools Sunderland campaign and this was soon followed by a silver award in the Best Event category for SPAM® Cook of the Year 2009. Not forgetting, of...
Today, I attended my second digital event in as many weeks in Birmingham. On 21st October, I attended Hello Digital, Birmingham’s first digital festival at Millennium Point. It was a day jam-packed full of seminars, lectures and workshops tackling the issues and topics surrounding the use of digital media in Birmingham.
Fast forward two weeks and I am sat in another conference hall, this time at the ICC to take part in The Big Debate. Today’s discussion: Can the Midlands Creative Industries revolutionise the UK economy? And with keynote speakers from Wunderman and Mudlark, there was a heavy weighting towards the ...
You only have to open a newspaper, turn on the TV or radio and you can bet that they’ll be a something about Twitter, Facebook or blogging. Some people get it, some struggle to see their value and some people point blank refuse to acknowledge their existence. But one thing is very certain – online is here to stay and as a communication channel, will only continue to grow.
For many companies and brands, they are standing at communications crossroads not quite knowing which way to turn? One route is a familiar and safe journey: Traditional media channels such as regional newspapers, trade journals and TV/radio. It’s safe, tried and tested and they know what to ex...
Shopper marketing has become the latest marketing ‘hot potato’. Suddenly brand owners are worried what happens to their customers when they go shopping.
These are just a few of the questions you should be asking yourself about your customers and know the answers… * Why have they stopped buying? * What are they buying instead? * Why aren’t they even bothering to go down our aisle? Focus groups be dammed, when was the last time...
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