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GSBuild’s panel of experts gave us their thoughts on a range of topical questions involving media, communications and the built environment. With recent planning changes having come in, the media’s reaction to new localism has generally been mixed, with many pointing out the obvious dichotomy between localism and a presumption in favour of sustainable development. [...]
GSBuild’s panel of experts gave us their thoughts on a range of topical questions involving media, communications and the built environment. With recent planning changes having come in, the media’s reaction to new localism has generally been mixed, with many pointing out the obvious dichotomy...
We all use search; in fact, we are all completely and utterly reliant on search. For everything from settling barroom debate to conducting weighty desk research, over 52% of Brits confess to using search between 10 and 20 times a day. Unsurprisingly over 91% of those searches are conducted with Google*. With the recent acquisition [...]
We all use search; in fact, we are all completely and utterly reliant on search. For everything from settling barroom debate to conducting weighty desk research, over 52% of Brits confess to using search between 10 and 20 times a day. Unsurprisingly over 91% of those searches are conducted with Goog...
There’s a lot of heat and excitement in the Advertising and Marketing space about all things digital and the impact of these new technologies on consumer privacy. Search engines like Google are commonly quoted in the press saying “we know where you are, we know all the things you like and we will know and help you figure out what to pay attention to right now!”, not to mention Facebook, which can “learn what you like and then put adverts of stuff you like in front of you before you even ask for them!”
These headlines are sensational and one could conclude that the way in which they are being reported that the media is trying to create concern and anxiety amongst consumers. Remember Google and Facebook are always trying to boost their (already too high) stock price, so the more exciting they can...
Almost three-quarters of the UK’s population lives outside the South East and there are massive variations across England, Wales, Scotland and Northern Ireland in both the appetite for communications and the consumption of media.
Yet communications campaigns frequently adopt a one-size-fits-all approach which focuses on the country’s bottom right corner and fails to take into account regional and national differences. The latest research from Golley Slater Insight provides some interesting intelligence on news consump...
Sony’s struggle to compete with high-end mobile manufacturers, such as Apple, has been widely publicised. A recent report from Gartner, for example, put Sony Ericsson’s global market share at 2.4% in 2010, down 46% from 2009. In the portable gaming sector, Sony’s PSP device is also a distant second to Nintendo’s handheld console, the DSi (likely to become even more popular with the launch of a 3D version in March).
Sony is now fighting back on both fronts with the Xperia Play, an Android-powered smartphone with a slide-out set of controller buttons, not dissimilar from the company’s original PSP gaming device. The idea of this is to allow mobile owners to play games that would normally have been too complex ...
In a recent musing from Claire Beale, the editor of Campaign argued that brands spend “millions on a campaign idea after exhaustive research and testing … with little return” and that it runs contrary to a commercial environment where brands must act faster and more decisively than ever.
It’s tempting to dredge up famous quotes from WARC when trying to justify the value of research to advertising agencies and their clients. David Ogilvy, for example, has a particularly juicy one: “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy sig...
What's the occasion?
Increasingly, we tie our product and promotion to an ever burgeoning events calendar that still doesn’t satisfy our need for a constant sales curve. The requirement for the next ‘big event’ has seen the growth of invented occasions. The most important factor about this trend is not the prod...
A viewpoint on HIPS...
Well that was pretty quick wasn’t it? No messing from the new coalition, just wham! Away with red tape and unnecessary bureaucracy with the abolition of HIPs. While HIPs’ demise had been on the cards for quite a while, the speed and lack of notice on the announcement has come as a bit of a su...
Pro Bono PR Consultant to BITC’s Give & Gain Employee Volunteering Day
If employers took a poll among staff, they would probably be surprised by the number involved in volunteering work. The 2009 study by the Institute of Volunteering Research showed 87% of local volunteer centres had seen an increase in enquiries about volunteering opportunities. According to YouthNet...
Does the nation want to cook like Raymond Blanc?
Not according to the latest IGD report*. Although we might find TV celebrity chefs entertaining to watch — not many of us have the tools, the time, or the patience to recreate their recipes in our own kitchens. Weekday meal preparation has changed, with 4 out of 5 of us now favouring so-called ...
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