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Golley Engage explores just how important it is to respond to customers via social media, and how you can enable this process within your business.
More and more consumers are turning to Twitter to complain about poor customer service, particular when they feel let down by existing channels. However, few companies have the infrastructure in place to manage queries directed via social networking sites. So how do you manage your online reputation...
We’re used to hearing about e-commerce and m-commerce, but now it’s f-commerce that’s getting the marketing world excited.
We’re used to hearing about e-commerce and m-commerce, but now it’s f-commerce that’s getting the marketing world excited. F-commerce is a relatively new term which describes brands’ use of Facebook to drive sales. This includes so-called ‘f-stores’, fully transactional Facebook Pages th...
Twitter’s Promoted Tweets have been on the cards for quite some time now, but last week Sky became the first brand to use the advertising platform in the UK. Previously, only users in the U.S. were able to see Promoted Tweets, Promoted Trends and Promoted Accounts.
Twitter’s Promoted Tweets have been on the cards for quite some time now, but last week Sky became the first brand to use the advertising platform in the UK. Previously, only users in the U.S. were able to see Promoted Tweets, Promoted Trends and Promoted Accounts. Now Brands will be able to use T...
Last week, Google Analytics made some noted changes to their service, offering paid customers better access to data than ever before.
Last week, Google Analytics made some noted changes to their service, offering paid customers better access to data than ever before. Prior to the changes, there was a one hour delay in information becoming available to brands through Google’s free analytics tool and a 24-hour lag on full data re...
Facebook is changing. And not like they’ve changed before. These are not minor tweaks to the layout – like the Newsfeed feature that they brought in last year – this time around the changes mark a fundamental shift in the way the platform operates. Historically, Facebook changes however minor have been unpopular with users, so who [...]
Facebook is changing. And not like they’ve changed before. These are not minor tweaks to the layout - like the Newsfeed feature that they brought in last year - this time around the changes mark a fundamental shift in the way the platform operates. Historically, Facebook changes however minor hav...
We all use search; in fact, we are all completely and utterly reliant on search. For everything from settling barroom debate to conducting weighty desk research, over 52% of Brits confess to using search between 10 and 20 times a day. Unsurprisingly over 91% of those searches are conducted with Google*. With the recent acquisition [...]
We all use search; in fact, we are all completely and utterly reliant on search. For everything from settling barroom debate to conducting weighty desk research, over 52% of Brits confess to using search between 10 and 20 times a day. Unsurprisingly over 91% of those searches are conducted with Goog...
Facebook and Twitter have gone nuclear, with a combined total of over 850 million active users worldwide, most brands are now looking to promote their wares directly to consumers through these leading social media platforms. But with new social media channels launching everyday, there is a great deal of competition for consumers’ attention and choice for [...]
Facebook and Twitter have gone nuclear, with a combined total of over 850 million active users worldwide, most brands are now looking to promote their wares directly to consumers through these leading social media platforms. But with new social media channels launching everyday, there is a grea...
Internet security is top of the media agenda this week, thanks to Facebook’s rehaul of users’ privacy options. GolleyS Bham explores what has changed, and how worried we really should be about publishing branded content online.
Internet security is top of the media agenda this week, thanks to Facebook’s rehaul of users’ privacy options. GolleyS Bham explores what has changed, and how worried we really should be about publishing branded content online. Facebook has often been criticised for its reportedly ‘lax’ a...
In the past year, Quick Response (QR) codes – the small black and white pixellated boxes, scanable by any smartphone with the right app installed, found in shop windows, on billboards and even on beach volleyball bikini bottoms – have become relatively commonplace. Within the marketing industry at least, their potential to succinctly bridge the [...]
In the past year, Quick Response (QR) codes - the small black and white pixellated boxes, scanable by any smartphone with the right app installed, found in shop windows, on billboards and even on beach volleyball bikini bottoms - have become relatively commonplace. Within the marketing industry at l...
Twitter is changing the way we watch television. We no longer sit around the television as a family engrossed in our favourite television programmes – instead we watch telly on our terms; choosing to view programmes at a time convenient to us, across laptops, tablets and mobile phones, and all in High Definition. In the [...]
Twitter is changing the way we watch television. We no longer sit around the television as a family engrossed in our favourite television programmes - instead we watch telly on our terms; choosing to view programmes at a time convenient to us, across laptops, tablets and mobile phones, and all in Hi...
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